
Marketing Manager
Tangram Flex
full-time
Posted on:
Location Type: Hybrid
Location: Dayton • Ohio • United States
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About the role
- Lead the development and implementation of forward-thinking campaigns for branding, product marketing strategy and product launches.
- Ensure Tangram’s offerings are positioned to meet market demands.
- Work closely with the Growth, Engineering, and Product teams to identify ways to extend Tangram’s brand awareness and accelerate sales.
- Develop and execute a marketing strategy in support of the company’s growth objectives.
- Utilize deep understanding of the Defense domain and technology marketplace to develop compelling marketing content.
- Understand user and customer journeys to craft personas, use cases, and narratives.
- Collaborate with Product, Engineering and Growth teams to create and deliver content related to value propositions.
- Coordinate and execute Tangram’s presence at relevant events (trade shows, conferences, webinars).
- Plan and execute web, SEO, database marketing, email, and social media marketing campaigns.
- Track and measure the success of Tangram’s marketing campaigns and strategies through analyzing key performance metrics.
Requirements
- Bachelor’s degree (or equivalent experience) in Marketing, Engineering, Communications, or a related industry field.
- A minimum of 5 years of experience in software product marketing or related roles.
- Possess ability to obtain and maintain a U.S. government issued security clearance is required.
- U.S. citizenship is required, as only U.S. citizens are eligible for a security clearance.
- Demonstrated experience in Marketing within or to the Department of War or other government/defense organizations is imperative.
- Demonstrated understanding of technical products, particularly mission systems integration software or tools used by engineers and developers for software interoperability and verification.
- Demonstrated experience in crafting go-to-market strategies and launching products in the software or hardware space.
- Exceptional written, verbal, and storytelling skills with the ability to simplify complex technical concepts.
- Examples of prior work products may be requested.
- Basic knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
Benefits
- Hybrid work options
- Flexible Working Hours
- 10 paid holidays
- Generous Paid Time Off
- Employer Paid Medical, Dental, Vision and Short and Long Term Disability Insurance
- Access to group rating plans for Life Insurance
- Employer contribution to Health Savings Account
- Competitive 401K employer match
- A work environment and culture that fosters transparency, collaboration and well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarketing strategygo-to-market strategiesmission systems integration softwaresoftware interoperabilityverification tools
Soft Skills
written communicationverbal communicationstorytellingcollaborationanalytical skills
Certifications
U.S. government issued security clearance