Marketing Analytics Manager

Tandem Diabetes Care

Marketing Analytics Manager supporting measurement and insights across HCP and patient marketing analytics at Tandem Diabetes Care. Focus on connecting marketing activity to downstream commercial outcomes and improving ROI reporting.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $118,100 - $147,800 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Supports measurement and insights across HCP and patient marketing, from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal
Helps maintain and improve the measurement framework that connects marketing activity to downstream commercial outcomes
Works under Commercial Analytics COE and partners closely with Sales Analytics and Marketing to standardize KPIs, improve attribution and ROI reporting, support test-and-learn measurement, and translate performance trends into practical actions
Provides marketing funnel inputs to support planning and forecast discussions, including lead volume, conversion rates, campaign timing, and known operational constraints
Maintains a consistent measurement framework across HCP and patient journeys, connecting marketing activity to downstream commercial outcomes
Partners with the COE, Sales Analytics, Marketing, Finance, Strategy, IT/Data, CRM, and marketing automation teams to standardize KPI definitions, audience logic, routing rules, reporting requirements, and documented assumptions
Develops and maintains recurring dashboards, weekly performance views, monthly scorecards, and leadership-ready summaries that provide trusted, consistent views of marketing and funnel performance
Supports attribution and ROI reporting across patient and HCP marketing channels
Applies practical measurement methods, including first-touch, last-touch, rules-based attribution, and more
Conducts segmentation and targeting analysis for HCP and patient programs
Links HCP marketing exposure to field execution and downstream outcomes
Measures the patient funnel from lead capture through qualified lead, conversion, order/start, and retention/renewal

Requirements

What you’ll need

Strong understanding of funnel analytics, KPI design, campaign measurement, attribution concepts, and ROI reporting
Hands-on experience with BI tools such as Power BI, Tableau, or Looker; Power BI experience preferred
Strong SQL skills required, including data extraction, joins, aggregations, data validation, and performance reporting logic
Experience building data science models in Python or R required
Working knowledge of CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, HubSpot, or similar systems
Ability to work with imperfect data, identify quality issues, document assumptions, and explain limitations clearly
Experience partnering with Marketing, Sales, Finance, Strategy, IT/Data, or Operations stakeholders
Healthcare, medtech, pharma, diabetes, or regulated industry experience preferred
Exposure to campaign lift analysis, pre/post analysis, matched market comparisons, or basic holdout testing preferred
Experience with web analytics, tagging, UTM governance, digital media reporting, or customer journey analytics preferred
Familiarity with privacy-safe measurement, consent rules, and compliant analytics practices in a regulated environment preferred

Benefits

Comp & perks

Health care benefits such as medical, dental, vision available your first day
Health savings accounts and flexible saving accounts
11 paid holidays per year
A minimum of 20 days of paid time off (with accrual starting on day 1)
Access to a 401k plan with company match
Employee Stock Purchase plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Funnel AnalyticsKPI DesignAttribution ConceptsROI ReportingSQLData ExtractionData ValidationPythonRSegmentation Analysis

Soft Skills

CollaborationProblem-SolvingCommunication