Ecommerce

• The E-Commerce Marketing Manager role is a dynamic, full-time opportunity ideal for professionals passionate about digital strategy and online growth within the health and wellness industry. This position blends performance marketing, platform optimization, and brand development to drive direct-to-consumer success across channels like Amazon, Shopify, Google Ads, TikTok, Meta, and YouTube.
• Responsibilities:
• Develop and execute comprehensive e-commerce marketing strategies across paid media, SEO, email marketing, and social platforms Manage product listings, content creation, and keyword optimization for platforms including Amazon, Shopify, and other marketplaces Lead A/B testing, promotions, and retention marketing initiatives to boost customer engagement and lifetime value Analyze performance metrics to refine campaigns and inform marketing strategies across search, display, and social channels Collaborate cross-functionally with fulfillment, product, and development teams to ensure a seamless customer journey Spearhead platform integrations and site optimization to improve conversion rates and operational efficiency Guide end-to-end DTC website planning, launch, and ongoing digital growth strategy execution Create and implement brand visions and product line strategies tailored to target audiences

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