TalkingPoints

Marketing Manager

TalkingPoints

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $115,000 per year

About the role

  • Lead Content & Editorial Calendar: Own the planning and execution of our blog and content calendar, including writing and editing multiple posts per month
  • Customer and brand Storytelling: Lead customer interviews and develop compelling success stories, case studies, and testimonials as well as storytelling around the future direction of the organization
  • Drive Marketing Campaign Content: Write and develop content for marketing emails, newsletters, and campaigns that support engagement and growth
  • Own and Execute Social Media Strategy: Plan, create, and manage content across LinkedIn, Facebook, X, and other platforms—continuously testing and improving performance
  • Support and Execute Events: Plan and support logistics for national conferences and events, ensuring strong brand presence and follow-up
  • Contribute to Marketing Strategy: Bring ideas and insights to improve messaging, campaigns, and channel performance
  • Manage Tools & Workflows: Work within platforms like HubSpot, Customer.io, and others to execute and optimize marketing efforts
  • Collaborate Cross-Functionally: Partner with marketing, product, sales, and partner success teams to align messaging and surface impactful stories

Requirements

  • 6+ years of experience in marketing, communications, or a related field
  • Experience in education and/or edtech (required)
  • Strong writing and editing skills, with the ability to craft compelling content across formats and audiences
  • Experience owning or significantly contributing to marketing channels (e.g., content, social, email)
  • Able to manage multiple projects and priorities with strong attention to detail
  • Self-starter who is comfortable working independently and taking initiative
  • Tech-savvy and comfortable learning new tools quickly
  • Experience with tools like HubSpot, Customer.io, Canva, and/or Adobe Creative Suite is a plus
  • Familiar with AI tools and an interest in using them to improve efficiency and output
  • Basic design skills or strong visual instincts (preferred)
  • Experience in or empathy with communities served (e.g., underserved populations, education, immigration, bilingual and/or multicultural environments)
Benefits
  • Competitive salary
  • Health insurance
  • Benefits
  • Flexible time off
  • 401K match
  • Annual professional development benefit
  • Flexibility to work remotely
  • Fun, smart, dynamic, motivated team focused on working together to transform family engagement to serve the families who need it most
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
writingeditingcontent developmentmarketing strategyproject managementdesign skillsstorytellingcustomer interviewscampaign content creationsocial media management
Soft Skills
attention to detailself-starterinitiativecollaborationcommunicationcreativityadaptabilityproblem-solvingtime managementcross-functional teamwork