TalkingPoints

Marketing

• Lead Content & Editorial Calendar: Own the planning and execution of our blog and content calendar, including writing and editing multiple posts per month
• Customer and brand Storytelling: Lead customer interviews and develop compelling success stories, case studies, and testimonials as well as storytelling around the future direction of the organization
• Drive Marketing Campaign Content: Write and develop content for marketing emails, newsletters, and campaigns that support engagement and growth
• Own and Execute Social Media Strategy: Plan, create, and manage content across LinkedIn, Facebook, X, and other platforms—continuously testing and improving performance
• Support and Execute Events: Plan and support logistics for national conferences and events, ensuring strong brand presence and follow-up
• Contribute to Marketing Strategy: Bring ideas and insights to improve messaging, campaigns, and channel performance
• Manage Tools & Workflows: Work within platforms like HubSpot, Customer.io, and others to execute and optimize marketing efforts
• Collaborate Cross-Functionally: Partner with marketing, product, sales, and partner success teams to align messaging and surface impactful stories

Marketing Manager