Director of Product Marketing

Talkiatry

Director of Product Marketing shaping clinician positioning, employer brand, and recruitment campaigns for Talkiatry’s U.S. psychiatry platform.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in clinician positioning, messaging, and employer branding, with a strong focus on audience research and go-to-market strategy. Proven ability to manage marketing channels and collaborate cross-functionally to enhance the candidate journey.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategyAudience Research SkillsMarketing Channel ManagementStorytelling and Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PositioningMessagingQuantitative ResearchQualitative ResearchDemand GenerationMarketing Campaign ExecutionContent ProductionWorkflow AutomationAnalytical AbilitiesCRM Management

Soft Skills

CollaborationCommunicationStorytellingPrioritizationCross-Functional Teamwork

Tools & Technologies

LinkedInGlassdoorDoximityIndeedCRM ToolsLifecycle ProgramsMarketing Automation ToolsAI Tools

Certifications & Qualifications

Bachelor's DegreeMaster's Degree

Industry Keywords

Healthcare MarketingClinician MarketingEmployer BrandingRecruitment MarketingTalent Acquisition

About the role

Key responsibilities & impact

Develop and own Talkiatry's clinician positioning, messaging, and employer value proposition
Own and evolve the employer brand across key clinician audiences
Conduct and synthesize quantitative and qualitative clinician research
Represent the clinician voice across Operations, Clinical, Product, Marketing, and Talent Acquisition
Plan and execute recruitment marketing campaigns from awareness through completed application
Own and grow the career site, LinkedIn, Glassdoor, clinician CRM, and lifecycle programs
Drive demand generation across web, Doximity, LinkedIn, Indeed, and other paid and organic channels
Enable Talent Acquisition with messaging, materials, and audience insights
Manage external agencies, contractors, and media partners
Collaborate cross-functionally to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing
Create clinician-facing landing pages, emails, recruiting collateral, and thought leadership content
Track applicant volume, cost per qualified applicant, conversion to hire, spend, and go-to-market priorities

Requirements

What you’ll need

10+ years of product marketing or consumer marketing experience; candidates with 8+ years of exceptional, directly relevant experience will also be considered
Experience owning business-critical launches and multi-stakeholder go-to-market initiatives
Deep expertise in positioning, messaging, and go-to-market strategy
Track record of turning audience research into differentiated value propositions
Strong quantitative and qualitative audience research and insight skills
Hands-on experience owning and operating marketing channels, including web, career sites, organic social, CRM/lifecycle, or paid media
Healthcare provider or clinician marketing experience preferred, not required
Exceptional storytelling and communication skills
Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation
Strong analytical abilities
Ability to collaborate across functions and manage multiple priorities
Bachelor's degree required
Master's degree preferred
Authorization to work in the U.S.; Talkiatry participates in E-Verify

Benefits

Comp & perks

Medical, dental, and vision effective day one of employment
401K with match
Generous PTO plus paid holidays
Paid parental leave
Learning and professional development opportunities
Team well-being focus
Bonus offered