Talkiatry

Growth Marketing Manager, Paid Social

Talkiatry

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $125,000 per year

About the role

  • Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement
  • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests
  • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences
  • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results
  • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI
  • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience
  • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo
  • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets

Requirements

  • Bachelor’s degree or equivalent experience
  • 2-4 years of B2C growth/performance marketing experience, including 2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets.
  • Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results, including proficiency with Excel/Google Sheets.
  • Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams.
  • Proven experience with A/B and incrementality testing within paid social channels.
  • Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies.
  • Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities.
  • Experience prospecting and partnering with creators for whitelisted/sponsored content.
  • Bonus: Experience using VWO and/or Webflow; experience marketing in healthtech.
Benefits
  • Excellent benefits: medical, dental, vision, effective day 1 of employment
  • 401K with match
  • Generous PTO plus paid holidays
  • Paid parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2C growth marketingperformance marketingA/B testingincrementality testingdata analysiscampaign optimizationcreative testingbudget managementad concept developmentdata-informed strategies
Soft skills
analytical skillsorganizational skillscollaborationprioritizationcommunicationcreativityadaptabilitystakeholder managementproblem-solvingstrategic thinking
Certifications
Bachelor's degree