Growth Marketing Manager, Paid TikTok, Creative Strategy
Talkiatry
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and grow Talkiatry’s paid TikTok execution and creative strategy, including:
- Serve as channel lead for strategy, testing, and execution on a day-to-day basis
- Own the media buying and execution of paid TikTok
- Own direct-response creative strategy by driving creative ideation (writing briefs and storyboarding), owning the testing roadmap, managing creative partners (agencies, TikTok One), and analyzing creative performance with the ultimate goal of increasing creative production and diversifying creative mix
- Build and support our creator partnership pipeline through direct relationships and platforms like Billo, growing our creator content and whitelisting activity
- Lead Paid landing page strategy and testing:
- Develop and propose new landing page concepts in collaboration with other paid channel leads
- Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
- Develop requirements docs for resources building out the pages
Requirements
- Bachelor’s degree or equivalent experience
- 3–5 years of experience in B2C growth/performance marketing, including 2+ years managing and scaling TikTok, minimum 6 figure/month budgets
- Proven experience with A/B testing in landing page optimization
- Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
- Organizational ability to prioritize and manage several stakeholders and agencies
- Strong analytical skills with the ability to translate data into insights and actionable strategies
- Comfortable operating in a fast-paced, high-growth environment with shifting priorities
- Experience prospecting and working with creators for whitelisted/sponsored content
- Bonus: Experience using VWO and/or Webflow, experience marketing in healthtech
Benefits
- Excellent benefits: medical, dental, vision, effective day 1 of employment
- 401K with match
- Generous PTO plus paid holidays
- Paid parental leave
- Collaborative environment
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2C growth marketingperformance marketingmedia buyingA/B testinglanding page optimizationcreative strategycreative ideationdata analysisconversion rate optimizationwhitelisted content
Soft skills
organizational abilityanalytical skillscross-functional collaborationstakeholder managementadaptabilitycommunication skillscreative managementstrategic thinkingrelationship buildingprioritization