Growth Marketer

Tali AI

Demand Generation Manager at Tali AI leading campaign strategy and growth experiments for healthcare organizations. Collaborating to drive awareness, qualified traffic, and signups through innovative marketing.

Posted 7/29/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end demand generation programs, leveraging data analytics to optimize customer acquisition strategies across multiple channels. Skilled in creating integrated campaigns that effectively combine content, paid media, and SEO to drive growth in B2B SaaS environments.

Highest-signal resume keywords

Demand Generation Program DevelopmentCampaign Launch Across Multiple ChannelsData Analysis and Funnel OptimizationMarketing Analytics Tools ProficiencyB2B SaaS Growth Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign ManagementFunnel AnalysisSEO OptimizationContent MarketingPaid Media ManagementEmail MarketingWebinar ProductionAutomation ToolsGrowth Experimentation

Soft Skills

Data-Driven Decision MakingCreative Problem SolvingAdaptability in Startup Environments

Tools & Technologies

GA4HubSpotLooker StudioMixpanelAmplitude

Industry Keywords

B2B SaaSHealthtechCustomer AcquisitionDemand Generation StrategyGrowth Marketing

About the role

Key responsibilities & impact

Design, run, and measure growth experiments across the customer acquisition funnel to identify the highest-leverage opportunities for pipeline growth.
Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
Define audience segments, messaging, and creative direction for campaigns
Launch and optimize paid media across channels
Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
Analyze performance across channels to identify what drives growth and double down on what works
Continuously test new channels, creative concepts, and conversion paths

Requirements

What you’ll need

You have personally built and optimized demand generation programs end-to-end. We are not looking for someone who only owned strategy or only executed one channel.
You have personally launched campaigns across multiple acquisition channels (paid, SEO, email, webinars, partnerships, content, etc.).
You are highly data fluent. You can independently analyze funnel performance, identify bottlenecks, and recommend where we should invest next.
You enjoy running experiments more than following playbooks.
You've worked in an environment where there wasn't already a marketing machine to inherit.
Have 4–6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
You are comfortable with and use marketing analytics tools on a daily basis (GA4, HubSpot, Looker Studio, Mixpanel, Amplitude, or similar)
Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
Are data-driven but creative, comfortable working from metrics and gut alike
Understand how paid, organic, and content work together to create demand
Thrive in a startup environment where you can build systems from scratch
Bonus Point: Experience at a scale-up or high-growth startup
Bonus Point: Background in healthtech or healthcare SaaS

Benefits

Comp & perks

Remote and hybrid work options & flexible work hours
Comprehensive health and wellness coverage from day one
Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
$2000 annually in "Knowledge Dollars" to learn, grow, and level up
Quarterly socials & company outings that bring our team together beyond the day-to-day