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Digital Marketing Specialist
Talent SamDigital Marketing Specialist managing digital marketing campaigns for brand awareness and lead generation from South Africa. Collaborating with teams to improve customer engagement and campaign performance.
About the role
Key responsibilities & impact- Develop and execute digital marketing campaigns across multiple platforms
- Manage and optimize paid advertising campaigns, including Google Ads and social media ads
- Create and schedule engaging content for social media, email marketing, and other digital channels
- Monitor campaign performance and provide data-driven recommendations for optimization
- Conduct keyword research and implement SEO best practices to improve website visibility
- Manage email marketing campaigns, audience segmentation, and automation workflows
- Track website traffic, engagement, and conversion metrics using analytics tools
- Collaborate with design, sales, and content teams to support marketing initiatives
- Stay updated on digital marketing trends, tools, and industry best practices
- Assist with brand development and online reputation management
Requirements
What you’ll need- Proven experience in Digital Marketing, Performance Marketing, or a similar role
- Strong understanding of digital marketing strategies and customer acquisition channels
- Experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, or TikTok Ads
- Familiarity with SEO, SEM, email marketing, and social media management
- Experience using analytics tools such as Google Analytics, Looker Studio, or similar platforms
- Strong copywriting and content creation skills
- Ability to analyze data and optimize campaigns based on performance metrics
- Experience with CRM and marketing automation tools is a plus
- Strong organizational and project management skills
- Ability to work independently and collaboratively within a team environment
Benefits
Comp & perks- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingperformance marketingSEOSEMemail marketingsocial media managementcopywritingcontent creationdata analysiscampaign optimization
Soft Skills
organizational skillsproject managementindependent workcollaborationcommunication