Performance Marketing

• Responsible for the PPC programs strategy and performance meeting clients KPIs
• Fully understanding our client objectives and translating these objectives into PPC strategy and action plans
• Developing and managing a network of PPC partners (Agencies) and freelance campaign managers as needed
• Creating, monitoring and optimizing existing advertising campaigns, on native platforms like Meta, Google search, Reddit, X, and LinkedIn
• Continually provide creative best practices and feedback to drive high performing advertising campaigns
• Researching the latest tools, techniques and features, in paid online marketing and forming a view on their relevance to our business objectives
• Analyzing product catalogs and purchase conversions - from ad all the way through checkout
• Lots of testing and playing - we A/B test it all over and over again

Senior PPC Manager

DTC Paid Media Manager