Talent Inc.

Content and Sales Enablement Manager

Talent Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Write high-converting content for b2b (and some b2c) campaigns, including emails, landing pages, and nurture sequences.
  • Create thought leadership assets such as whitepapers, eBooks, guides, case studies, and webinars that drive awareness and lead generation.
  • Audit and update website copy to reflect evolving product value and brand voice.
  • Contribute to the content strategy for the HR Insights blog, ensuring it supports Sales and Client Success conversations and positions Careerminds as an expert authority.
  • Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, battlecards, deal-stage content, and cross-sell and up-sell materials etc.
  • Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks.
  • Build and manage a centralized content library that’s easy for AEs to access and use.
  • Support product and solution launches and ongoing promotion with messaging, content, and campaigns across sales and marketing channels.
  • Partner with demand gen and paid media teams to ensure content aligns with funnel strategy.
  • Monitor usage, performance, and feedback across content types—and continuously iterate based on insights.
  • Support reporting and analysis to tie content and enablement efforts to pipeline impact.

Requirements

  • 3–5 years of experience in B2B marketing, content, or sales enablement—preferably in SaaS, HR tech, or professional services.
  • Exceptional copywriting and storytelling skills with a knack for simplifying complex ideas.
  • Strong understanding of the B2B buyer journey, from awareness to decision.
  • Experience creating sales content and marketing assets across various formats.
  • Familiarity with tools like HubSpot and LinkedIn Sales Navigator.
  • Comfortable leveraging AI tools for content creation and sales outreach.
  • Confident working cross-functionally and balancing strategic thinking with hands-on execution.
  • Highly organized and proactive in managing content calendars, feedback loops, and deadlines.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingstorytellingcontent strategysales enablementcontent creationcontent auditinglead generationperformance analysisB2B marketingB2B buyer journey
Soft Skills
strategic thinkingcross-functional collaborationorganizationproactivitycommunication