Senior Manager, Web and Brand Experience
Talent Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as the end-to-end owner of websites across our portfolio — experience, structure, performance, and storytelling.
- Build and refine landing pages, product pages in partnership with design, UX/UI, and development.
- Lead the CRO roadmap, including hypothesis generation, A/B testing, and rapid experimentation.
- Own the user experience: navigation, content hierarchy, page flow, and interaction design.
- Maintain consistent branding, voice, messaging, and design across all digital properties.
- Define and refine how each brand and product is positioned on the website.
- Collaborate with copywriting and creative to elevate brand expression on key pages.
- Ensure every digital surface reinforces our brand identity and business goals.
- Partner closely with paid media teams to improve landing page performance and conversion rates.
- Use analytics and behavioral insights to identify growth opportunities across funnels.
- Advocate for user-centered design and data-informed decision making across teams.
Requirements
- 6–10 years of experience in digital marketing, website experience, growth marketing, or related roles.
- Proven ownership of large or multi-brand websites, including UX, CRO, and creative direction.
- Strong understanding of brand strategy and the ability to translate positioning into digital experiences.
- Hands-on CMS experience (Contentful or similar) and comfort working with design/dev teams.
- Deep knowledge of SEO, CRO frameworks, analytics platforms (Mixpanel, GA4, Hotjar, etc.).
- Strong ability to write or guide high-quality messaging and page-level copy.
- Excellent cross-functional communication — fluent speaking “creative,” “marketing,” and “product.”
Benefits
- Competitive salary
- Flexible work hours
- Professional development opportunities
- Remote work opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingwebsite experiencegrowth marketinguser experience (UX)conversion rate optimization (CRO)A/B testinganalyticssearch engine optimization (SEO)content management systems (CMS)copywriting
Soft skills
cross-functional communicationcollaborationcreative directiondata-informed decision makingbrand strategystorytellinguser-centered designhypothesis generationcontent hierarchyinteraction design