Web Strategy – Growth Manager

Tailscale

Web Strategy & Growth Manager focusing on optimizing Tailscale's marketing website and leading experimentation initiatives. Collaborating with cross-functional teams for improved user engagement.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $119,000 per yearWebsite

About the role

Key responsibilities & impact

Partner with stakeholders across Marketing, Product Marketing, Brand, SEO, Product, and Engineering to plan and execute web initiatives.
Help shape the website roadmap based on business goals, user behavior, technical opportunities, and performance data.
Identify opportunities to improve site structure, navigation, content discoverability, and user journeys.
Lead and support large-scale web initiatives such as content migrations, site restructures, new page launches, CMS improvements, and website refreshes.
Audit existing website experiences and recommend improvements for usability, scalability, and conversion.
Ensure projects are clearly scoped, documented, prioritized, and communicated across teams.
Act as a strategic partner to stakeholders while balancing business needs, technical feasibility, and user experiences.
Own the website experimentation program using tools like VWO.
Build and maintain an experimentation roadmap aligned to business priorities and conversion goals.
Develop hypotheses grounded in user behavior, analytics, qualitative feedback, and business context.
Launch A/B tests, multivariate tests, personalization campaigns, and UX experiments focused on improving sign ups, conversion rates, user engagement, CTA performance, navigation flows, and landing page performance.
Analyze experiment results and communicate insights, recommendations, and next steps to stakeholders.
Partner with analytics and engineering teams to ensure accurate tracking, measurement, and reporting.
Create a culture of evidence-based decision making through experimentation and iterative improvement.
Translate business goals into actionable web strategies and experiment plans.

Requirements

What you’ll need

5+ years of experience in web strategy, growth marketing, web optimization, digital experience, or a related field
Experience managing complex web projects with multiple stakeholders and moving priorities
Strong understanding of conversion rate optimization (CRO) and experimentation methodologies
Hands-on experience running A/B tests and experiments using tools like VWO, Optimizely, or similar platforms
Experience working with CMS platforms and modern marketing websites
Strong analytical mindset with experience using tools like GA4, Looker Studio, or other analytics platforms
Ability to synthesize qualitative and quantitative data into actionable recommendations
Strong communication and stakeholder management skills
Highly organized with the ability to manage multiple projects simultaneously
Comfortable operating independently and driving initiatives forward with minimal oversight

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Comprehensive group benefits with no waiting period
Remote first company
Annual professional development budget of $1500 USD
Build-your-own home office setup
Generous parental leave program from your first day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

web strategygrowth marketingweb optimizationconversion rate optimizationA/B testingexperimentation methodologiescontent management systemsanalyticsuser experiencedata analysis

Soft Skills

communicationstakeholder managementorganizational skillsindependent operationproject managementanalytical mindsetsynthesis of dataevidence-based decision makingcollaborationstrategic thinking