TailorMed

Manager, Content Strategy, Field Marketing

TailorMed

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and own a cohesive content strategy that aligns with TailorMed’s go-to-market priorities.
  • Work with the marketing leadership team to identify relevant and compelling “stories” that we want to evangelize around events and conferences.
  • Plan and execute persona-based content for every stage of the buyer journey — e.g., solution briefs, case studies, campaign assets, thought leadership articles, and sales enablement materials.
  • Write and edit compelling copy that distills complex ideas into clear, engaging narratives.
  • Partner with Product Marketing, Sales, and external designers/agencies to ensure consistent messaging and visual alignment across web, email, print and social.
  • Oversee creative execution (not design it yourself) — provide feedback, ensure brand consistency, and manage production and print workflows.
  • Build a content calendar, manage workflows, and track performance through engagement and pipeline metrics.
  • Own the execution for TailorMed’s participation in conferences, trade shows, and hosted events.
  • Manage pre-event planning, logistics, creative assets, and onsite engagement.
  • Develop pre-, during and post-event content strategy to maximize lead generation and ROI.
  • Partner with Sales to ensure tight alignment and follow-through from event to opportunity.
  • Track, analyze, and report event performance metrics and insights.
  • Define KPIs for content and event programs; measure effectiveness against pipeline and MQL goals.
  • Continuously test, learn, and optimize based on data and feedback.

Requirements

  • 4–6 years of B2B marketing experience, ideally in SaaS or healthcare technology.
  • Proven experience in both content strategy and field marketing / lead generation.
  • Strong creative sensibility and ability to provide strategic design direction (Figma familiarity a plus).
  • Exceptional writing and storytelling skills — able to shape narratives and lead creative execution.
  • Strong organizational skills and experience leading cross-functional initiatives.
  • Comfort working in fast-paced, high-growth environments and managing multiple priorities.
  • Familiarity with HubSpot, Gong, Salesforce, and/or event management tools is a plus.
Benefits
  • Premium medical, dental, and vision insurance plans, a wide range of voluntary and supplemental benefits, and 24/7 benefits access and support - all effective from your first day of work
  • 401(k) plan with a 4% employer match
  • Paid holidays, vacation, and sick leave
  • Six weeks of paid parental leave
  • Company-paid life insurance
  • New MacBook, plus all of the equipment and technology you’ll need to be successful in your role

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategylead generationcopywritingstorytellingevent planningperformance metricsKPI definitiondata analysisworkflow management
Soft skills
creative sensibilityorganizational skillscross-functional leadershipstrategic directionadaptabilitycommunication