TailorCare

B2B Marketing Manager

TailorCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

Tech Stack

WordPress

About the role

  • Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials.
  • Social Media: Manage all social channels and content, with a heavy focus on LinkedIn.
  • Brand Management: Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all communication channels.
  • Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries.
  • Event Management: Coordinate marketing events and conferences to promote the company and its products/services.
  • Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts.
  • Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals.

Requirements

  • Bachelor's degree in marketing, communications, journalism or related field, or equivalent practical experience
  • 7+ years of experience in marketing or communications, in healthcare
  • Strong portfolio that demonstrates knowledge of marketing and communications
  • Experience using AI tools, WordPress, and HubSpot or a similar CRM to develop and deliver campaigns
  • Excellent written and verbal communication skills
  • US work authorization
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationB2B content strategydigital marketingSEOSEManalyticsreportingevent managementbrand managementpublic relations
Soft Skills
communicationcollaborationpersuasionorganizationcreativitystrategic thinkingteamworkadaptabilityproblem-solvingattention to detail