TailorCare

Vice President, Enterprise Marketing

TailorCare

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead the overall enterprise marketing function, spanning Health Plan (B2B), Provider (B2B2C), and Patient (B2C) marketing.
  • Develop and operationalize a unified marketing strategy that aligns with corporate goals and accelerates growth across all customer segments.
  • Build and evolve the marketing organizational structure, ensuring clarity of roles, efficient workflows, and collaboration across departments.
  • Drive high-impact multi-channel patient acquisition, engagement, and retention campaigns, including digital, SMS, direct mail, and social.
  • Oversee strategy and execution for acquisition marketing, performance marketing, lifecycle marketing, and ongoing engagement programs.
  • Own channel innovation and experimentation to continuously improve reach, personalization, and ROI.
  • Oversee marketing programs targeting health plans and provider groups, ensuring messaging alignment, sales enablement support, and demand generation.
  • Partner with commercial teams to optimize outreach, ABM programs, and provider/payer engagement strategies.
  • Direct shared service functions, including: Marketing Operations & Technology, AI, Automation & Personalization Architecture, Creative/Brand, Content & Copy, Vendor and Agency Management.
  • Ensure cross-functional alignment and scalability of core marketing infrastructure, processes, and tools.
  • Champion the implementation of AI-driven marketing capabilities, including personalization, predictive modeling, content automation, and multi-channel orchestration.
  • Establish a data-first culture and ensure marketing decisions are supported by insights, analytics, and measurable performance outcomes.
  • Evaluate and implement new technologies to maximize operational efficiency and growth.
  • Build, lead, and mentor a diverse, high-performing marketing organization across all subfunctions.
  • Foster a culture of innovation, accountability, inclusiveness, and continuous improvement.
  • Develop career paths and manage staffing plans to support the company’s growth.
  • Partner closely with Product, Sales, Operations, and executive leadership to drive definition of go-to-market strategy and ensure alignment.
  • Serve as a thought partner to senior executives, contributing to broader enterprise strategy and direction.
  • Bring a client-first approach to collaboration with internal and external stakeholders.

Requirements

  • 15+ years of progressive marketing leadership experience, with at least 5+ in senior management roles.
  • Demonstrated success leading B2C marketing in healthcare, health tech, or a highly regulated industry.
  • Demonstrated experience using consumer and clinical data to drive personalized multi-channel patient acquisition campaigns.
  • Deep expertise in multi-channel consumer marketing, including email, SMS, digital, direct mail, and social.
  • Proven experience deploying AI and automation within marketing functions, including CRM, CDP, and advanced marketing automation platforms.
  • Strong understanding of B2B and provider marketing; experience supporting sales and enterprise growth preferred.
  • Exceptional leadership skills with experience managing and scaling teams across multiple functional areas.
  • Startup or high-growth environment experience required; ability to operate effectively in both strategic and hands-on capacities.
  • Deep understanding of healthcare regulatory and compliance requirements related to patient marketing.
  • Excellent communication, executive presence, and stakeholder management abilities.
Benefits
  • Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
  • Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
  • Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
  • Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
  • Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
  • Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
  • Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingB2C marketingmulti-channel marketingpatient acquisitionperformance marketinglifecycle marketingAI-driven marketingpersonalizationpredictive modelingmarketing automation
Soft skills
leadershipcollaborationinnovationaccountabilityinclusivenesscontinuous improvementstakeholder managementcommunicationmentoringstrategic thinking