Marketing Coordinator

Taiga Motors (TSX:TAIG)

Marketing Coordinator managing social media and community engagement for an electric vehicle company. Engaging in events, ambassador programs, and marketing initiatives with real impact.

Posted 7/5/2026full-timeMontréal • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Social media management
Plan, create and schedule content on Instagram, LinkedIn, TikTok and YouTube
Write captions, source visuals and collaborate on short-form video concepts
Monitor channels, engage with the community in Taiga’s voice and respond to incoming inquiries
Monitor relevant subreddits (snowmobiling, powersports, EVs, boating, outdoor) and participate authentically in conversations
Identify trends and community sentiment to inform messaging
Track performance metrics and identify what works (and what works less well)
Support planning and logistics for trade shows, demo days, product launches and community events/outings
Coordinate equipment, promotional items and on-site needs with internal teams and vendors
Represent Taiga in the field and build relationships with attendees, dealers and partners
Capture content at events for marketing use
Participate in post-event follow-ups and debriefs
Contribute to recruiting, onboarding and managing brand ambassadors in snowmobiling and boating communities
Maintain communications with ambassadors, content calendars and deliverables tracking
Coordinate product shipments and ensure ambassadors have everything they need to create content
Track ambassador performance and help measure program ROI
Research and identify potential partners (brands, media, non-profits, creators, organizations) aligned with Taiga’s audiences
Create and send email campaigns in Mailchimp (promotional, newsletters, dealer communications, events)
Write content, select visuals and perform QA of sends across devices and email clients

Requirements

What you’ll need

Currently enrolled in or recently completed studies in marketing, communications, business administration or a related field
Active and authentic presence on social media; you understand the platforms because you use them
Excellent writing skills with sensitivity to brand tone and voice
Comfortable with Reddit and online communities
Organized, self-directed and able to manage multiple tasks simultaneously
Comfortable at in-person events and motivated to build relationships
Interest in electric vehicles, powersports or the outdoors (strong asset)
Experience with Mailchimp (or similar platforms) is an asset
Experience with tools like Canva, Hootsuite, Later or equivalents is a plus

Benefits

Comp & perks

Real responsibility on projects within a company developing disruptive products
Exposure to the full scope of marketing, from content creation to events and influencer management
A collaborative, fast-paced environment where your ideas matter
Mentorship from experienced professionals who want to help you grow
Competitive compensation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Writing SkillsContent SchedulingTrend IdentificationPerformance Metrics AnalysisEvent Coordination

Soft Skills

OrganizedSelf-DirectedRelationship BuildingCommunity Engagement