Brand Director

Tactacam

. Own Defend’s brand strategy, positioning, and long-term narrative .

Posted 4/22/2026full-timeRemote • Montana • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own Defend’s brand strategy, positioning, and long-term narrative
Clearly articulate who Defend is for, what problem we solve, and why we win
Define Defend’s role in the cellular security category—and push the market to see it differently
Establish and evolve Defend’s messaging hierarchy and tone of voice
Lead Defend’s annual and quarterly brand planning
Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
Own GTM strategy for new product and feature launches
Partner with Performance Marketing to ensure brand and demand work together as one growth engine
Partner closely with the Creative Director to shape creative direction and storytelling
Provide clear, inspiring briefs that translate strategy into world-class creative
Help evolve Jack the Donkey’s role in the brand—when he shows up, what he represents, and why he builds trust
Ensure creative work ladders back to brand strategy and customer truth
Act as the internal voice of the customer across Product, CX, Sales, and Leadership
Ensure brand promises align with real customer experiences
Support retail, B2B, and partnership storytelling with clear positioning and messaging
Partner with leadership to align the organization around a bold, focused brand vision
Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
Use customer insight, market research, and competitive analysis to evolve strategy
Help mentor and develop future brand team members as the organization grows.

Requirements

What you’ll need

7+ years of experience in brand management, marketing strategy, or product marketing
Proven track record owning and growing a brand—not just supporting one
Deep understanding of brand positioning, customer insight, and messaging frameworks
Experience partnering with creative teams to bring strategy to life
Strong cross-functional leadership skills, with the ability to influence without direct authority
Comfort presenting to executive leadership and defending strategic decisions
Experience working in fast-paced, entrepreneurial, or challenger brand environments
Experience in security, construction, ag, outdoor, or B2B-adjacent categories
Background in DTC + retail brands
Experience with subscription or hardware-enabled products
Experience launching new products or defining new categories
What sets you apart:
You believe brand is a growth lever, not a “nice to have”
You obsess over clarity—who this is for, why it matters, and why it wins
You balance long-term brand building with short-term business impact
You think in narratives, not just taglines.

Benefits

Comp & perks

Medical, Dental, and Vision coverage to ensure your well-being.
401k plan.
PTO.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand managementmarketing strategyproduct marketingbrand positioningcustomer insightmessaging frameworkscampaign strategiesGTM strategymarket researchcompetitive analysis

Soft Skills

cross-functional leadershipinfluence without authoritypresentation skillsmentoringstorytellingstrategic thinkingclarity in communicationcollaborationcustomer advocacycreative direction