Tablet Command - Incident Response and Management

Marketing

• Own the creation of marketing content including social media, blog posts, emails, one-pagers, website pages, and sales materials
• Translate product capabilities and field use cases into clear, grounded messaging
• Manage and maintain the content calendar to ensure consistent output
• Own SEO at the content level, including keyword research, on-page optimization, and ongoing content improvements
• Use tools like SEMrush, Google Analytics, GSC, or similar to inform content strategy, identify gaps, and prioritize high-impact opportunities
• Work directly with internal stakeholders to source ideas and develop content
• Build and deploy content within tools like HubSpot or similar platforms
• Create simple, effective visual assets using tools like Canva
• Support events and trade show content such as pre and post event follow up
• Support campaign execution with relevant, timely content, driving alignment and securing necessary approvals from stakeholders
• Maintain consistency in voice and messaging across all assets

Marketing Coordinator