Senior Marketing Specialist, CRM

Tabby

Results-driven CRM Marketing Specialist designing and executing multi-channel marketing campaigns for user engagement. Leveraging automation tools to optimize lifecycle marketing from onboarding to retention.

Posted 7/26/2026full-timeCairo • 🇪🇬 EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel lifecycle campaigns, utilizing data-driven strategies and advanced analytical skills to enhance user engagement and retention. Proficient in CRM tools and marketing automation, with a strong focus on optimizing campaign performance through testing and process improvements.

Highest-signal resume keywords

CRM ExperienceLifecycle MarketingAdvanced SQLHTML/CSS ProficiencyCustomer.io or Similar Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonA/B TestingData AnalysisEmail Development Best PracticesBehavioral TriggersPredictive ModelsMulti-Channel CampaignsVibe CodingAutomation Opportunities

Soft Skills

Detail-OrientedCuriosity for ExperimentationCollaboration

Tools & Technologies

Customer.ioBrazeMoEngageSalesforceOpenAIReplitAnthropic

Industry Keywords

User EngagementRetentionCross-Sell OpportunitiesCampaign PerformanceMarketing AutomationMulti-Lingual JourneysKPI OptimizationCommunication Strategies

Tech Stack

Tools & technologies

JavaPythonSQL

About the role

Key responsibilities & impact

Develop and execute multi-channel lifecycle campaigns that drive user engagement, retention, and cross-sell opportunities.
Design and implement data-driven journeys using behavioral triggers, user attributes and predictive models.
Conduct A/B tests and implement improvements to optimise open rates, click-through rates, conversion rates, and other indicators (KPIs).
Set up, test and execute complex multi-lingual journeys across email, push, in-app, SMS and WhatsApp. Ensuring all communications are thoroughly tested and on schedule.
Run SQL queries to build segments and analyse campaign or user data.
Collaborate closely with marketing, product and data teams, ensuring that all campaigns are planned, scheduled and executed to plan.
Report on campaign performance and insights to relevant stakeholders, highlighting impact, learnings and recommendations for optimisation.
Identify and implement process improvements and automation opportunities to enhance efficiency and scalability.
Stay ahead of CRM, marketing automation, and AI trends, integrating new tools and strategies to elevate campaign performance.

Requirements

What you’ll need

3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
Hands-on experience with Customer.io, Braze, MoEngage, Salesforce or similar CRM tools and syntax languages (Liquid tags, AMPscript, Jinja, Java Script etc.)
Strong working knowledge of HTML/CSS and email development best practices.
Python, advanced SQL, and strong analytical skills are highly desirable.
Experience in Vibe coding and building tools using OpenAI, Replit, Anthropic, or similar environments is an advantage.
Fluency in spoken and written English. Bonus point for Arabic.
A detail-oriented mindset, curiosity for experimentation, and a passion for leveraging technology to drive marketing impact.

Benefits

Comp & perks

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