TA Monroe Digital

Growth Marketing

• Lead and evolve the agency’s growth strategy from lead generation through to conversion, focusing on quality and scalability.
• Partner with the CEO and team leads (CX, Delivery & Operations) to ensure growth efforts align with business priorities.
• Experiment with and scale growth channels—including paid acquisition, outbound email, SEO, and strategic partnerships.
• Analyze funnel and campaign data to optimize for lead quality, conversion, and cost-efficiency.
• Build lightweight automation and CRM workflows (e.g., HubSpot, Lemlist) to support outreach and follow-up.
• Collaborate with our Virtual Assistant on list building, targeting, and email strategy refinement.
• Monitor market trends and competitor tactics to keep our growth engine cutting-edge.
• Act as a one-person growth function—self-sufficient, highly hands-on, and embedded with internal team members for support, but with no direct reports.

Growth Manager