Senior Manager, Content Marketing – Thought Leadership
T. Rowe Price
full-time
Posted on:
Location Type: Hybrid
Location: Owings Mills • Colorado, Maryland • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $188,000 per year
Job Level
Senior
About the role
- Develop and implement a communications plan, with a focus on digital channels, digital engagement, and unique solutions that TRP brings its clients.
- Craft a comprehensive thought leadership strategy that is tied to TRP’s four core client segments and determine the appropriate tactics and channels needed to take corporate TRP content and make it more compelling for individual investors.
- Partner with II Marketing and D&A to ensure consumer research and analytical tools are available to measure the effectiveness of communication strategies and marketing channels; provide insights and recommendations based on data analysis to optimize future campaigns.
- Engage with external partners and vendors, as needed, to enhance communication efforts.
- Manage a small team that produces and distributes thought leadership content.
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience
- 8+ years of total relevant work experience
- Demonstrated knowledge and proficiency of digital marketing tools and platforms, such as SEO, SEM, content marketing, and social media engagement
- Experience working with analytics platforms (e.g., Google Analytics), CRM and marketing automation tools (e.g., Salesforce)
- Familiarity with paid advertising strategies, email marketing, and data-driven reporting
- Proven experience in marketing communications, strategy development, or a similar role
- Strong critical thinking, organizational, and project management skills
- Experience with change management principles with a demonstrated ability to influence and drive change across the organization
- Excellent communication and interpersonal skills.
Benefits
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMcontent marketingsocial media engagementanalytics platformsdata-driven reportingmarketing communicationsstrategy developmentchange management
Soft skills
critical thinkingorganizational skillsproject managementcommunication skillsinterpersonal skillsinfluencedrive change
Certifications
Bachelor's degree