Digital Ad Operations Manager

T-Mobile

Ad Operations Manager managing campaign activation and creative strategies for T-Mobile's marketing initiatives. Collaborating across teams for effective execution, testing, and analysis of campaigns.

Posted 7/24/2026full-timeAtlanta • New York, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $78,500 - $141,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end digital campaign activation, including Dynamic Creative Optimization (DCO) and audience segmentation strategies. Proficient in analyzing campaign performance data to drive actionable insights and optimize creative effectiveness.

Highest-signal resume keywords

End-To-End Digital Campaign ActivationDynamic Creative Optimization (DCO)Creative Testing StrategiesData Analysis and InsightsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad OperationsCampaign ManagementDigital MarketingCampaign TraffickingQuality Assurance (QA)Creative ImplementationAudience SegmentationPersonalization StrategiesA/B TestingOptimization Recommendations

Soft Skills

Project ManagementOrganizational SkillsCommunication SkillsStakeholder ManagementMentoring

Tools & Technologies

Ad Serving PlatformsCampaign Tracking ToolsAnalytics PlatformsCreative Studio Tools

Industry Keywords

Paid Media ChannelsTest-and-Learn CultureCampaign DocumentationOperational Best Practices

About the role

Key responsibilities & impact

Manage end-to-end campaign activation and execution across paid media channels.
Ensure campaigns are launched accurately, on schedule, and aligned with media plans, targeting requirements, and business objectives.
Lead the operational implementation of campaign targeting and DCO decision-tree strategies, ensuring creative variations, audience logic, and personalization frameworks are accurately deployed across ad serving and activation platforms.
Monitor campaign implementation, creative execution, and tracking integrity throughout the campaign lifecycle, proactively identifying and resolving operational risks.
Troubleshoot campaign, creative, tracking, and reporting issues while ensuring timely resolution and stakeholder communication.
Lead campaign kickoff discussions to identify creative testing opportunities, personalization strategies, audience segmentation approaches, and DCO activation plans.
Partner with Marketing, Media, Programmatic, Analytics, and Creative stakeholders to develop testing hypotheses, measurement plans, success criteria, and learning agendas aligned with business objectives.
Translate business goals into actionable testing frameworks, including creative, audience, offer, and messaging experiments designed to drive performance and learning.
Analyze creative performance data, A/B testing results, and DCO outcomes to identify trends, measure creative effectiveness, and generate actionable insights.
Evaluate creative, messaging, offer, audience, and personalization performance to develop optimization recommendations that improve campaign effectiveness and customer engagement.
Partner with Programmatic and Analytics teams to develop integrated performance narratives that combine media performance, creative insights, and business outcomes.
Present creative testing results, DCO learnings, and strategic recommendations to stakeholders, enabling data-informed creative and marketing decisions.
Champion a Test-and-Learn culture by sharing best practices, creative insights, and optimization opportunities across stakeholder groups.
Serve as the primary operational liaison between Marketing, Media, Programmatic, Ad Operations, Analytics, Creative Studio, and Line of Business (LOB) stakeholders.
Coordinate cross-functional campaign planning and activation to ensure requirements, timelines, and deliverables are achieved.
Maintain campaign documentation, QA standards, trafficking processes, and operational best practices.
Identify and implement process improvements that increase operational efficiency, scalability, and campaign quality.
Mentor team members through knowledge sharing, best-practice guidance, and collaborative problem-solving.
Influence stakeholders through expertise in campaign activation, creative optimization, testing strategy, data analysis, and DCO best practices.

Requirements

What you’ll need

Bachelor’s degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent.
4 + years of experience in Ad Operations, Campaign Management, Digital Marketing, Marketing Operations, Media Operations, or a related field.
Experience managing end-to-end digital campaign activation across paid media channels.
Experience with ad serving platforms, campaign trafficking, QA, and creative implementation.
Experience developing and executing creative testing strategies and Test-and-Learn initiatives.
Experience analyzing campaign, creative, and testing data to develop actionable business recommendations.
Strong understanding of Dynamic Creative Optimization (DCO), audience segmentation, and personalization strategies.
Experience collaborating with cross-functional teams including Marketing, Media, Programmatic, Analytics, and Creative.
Excellent project management, organizational, communication, and stakeholder management skills.

Benefits

Comp & perks

Medical, dental and vision insurance
Flexible spending account
401(k)
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs