Senior Integrated Marketing Manager – Cross Functional Content Strategy

T-Mobile

Senior Integrated Marketing Manager developing and operationalizing content strategies for T-Mobile for Business across multiple channels and segments. Partnering with various teams to ensure cohesive messaging and execution.

Posted 6/10/2026full-timeOverland Park • Kansas, Virginia, Washington • 🇺🇸 United StatesSenior💰 $109,200 - $196,900 per yearWebsite

About the role

Key responsibilities & impact

Develop and finalize cross-functional content strategies aligned to T-Mobile for Business Integrated Marketing priorities across segments and channels.
Leverage a structured content planning system that improves visibility, consistency, and collaboration across marketing teams
Owns and authors marketing plan
Partner with segment marketing (inclusive of EBC), integrated messaging, and content operations teams to align priorities, workflows, and execution plans
Collaborate with creative teams, agencies, and internal stakeholders to ensure content is on-strategy, on-message, and optimized for channel
Track and analyze content performance by segment and channel, translating insights into optimization recommendations
Responsible for other duties/projects as assigned by business management as needed.

Requirements

What you’ll need

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing strategies with recognized B2B brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Digital Marketing - Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
Integrated & Digital Marketing - Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement (Required)
Content Strategy & Planning - Ability to structure and manage cross -functional content strategies that align messaging, channels, and timing (Required)
Consumer Insights - Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Analytics & Performance Measurement - Experience using data and insights to evaluate effectiveness and inform optimization (Required)
Leadership & Collaboration - Proven ability to lead through influence and partner across multiple teams and functions. (Required)

Benefits

Comp & perks

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcontent strategydata driven marketingintegrated marketingomni-channel campaignsperformance measurementconsumer insightscontent planningmarketing strategycampaign optimization

Soft Skills

leadershipcollaborationcommunicationinfluenceteamworkorganizational skillsanalytical thinkingproblem solvingcreativitystrategic thinking

Certifications

Bachelor's Degree