Senior Commercial Marketing Manager – Customer Growth, Segmentation

T-Mobile

Sr. Commercial Marketing Manager responsible for customer growth and segmentation in T-Mobile's 5G Broadband segment.

Posted 5/30/2026full-timeBellevue • Colorado, Washington • 🇺🇸 United StatesSenior💰 $109,300 - $197,200 per yearWebsite

About the role

Key responsibilities & impact

Lead customer segment innovation and commercialization initiatives focused on driving 5G broadband growth and customer acquisition
Develop customer segmentation frameworks, value propositions, acquisition strategies, and business cases to support growth initiatives
Partner cross-functionally with Marketing, Product, Pricing, Brand, Commercial Growth, and Planning teams to develop and execute go-to-market initiatives
Manage segment performance using insights and marketing intelligence to optimize strategy and drive continuous improvement
Present strategic recommendations, opportunity assessments, and performance updates to senior leadership
Also responsible for other duties/projects assigned by business management as needed

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field, or 7 years of equivalent work experience; advanced degree preferred
7+ years of experience in Marketing, Product Marketing, Commercial Strategy, Customer Segmentation, Growth Marketing, or related disciplines
Proven experience developing customer acquisition strategies and commercialization plans in highly competitive industries
Strong strategic thinking and analytical capabilities, with the ability to translate customer, market, and performance insights into actionable business strategies
Experience developing value propositions, go-to-market plans, and targeted customer strategies that drive measurable business outcomes
Demonstrated success leading cross-functional initiatives and influencing stakeholders across matrixed organizations
Strong communication, storytelling, and presentation skills
Entrepreneurial mindset with a passion for innovation and problem solving
At least 18 years of age
Legally authorized to work in the United States

Benefits

Comp & perks

Medical, dental and vision insurance
Flexible spending account
401(k)
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer segmentationacquisition strategiesbusiness casesvalue propositionsgo-to-market planscommercialization plansmarketing intelligencestrategic recommendationsperformance updatesanalytical capabilities

Soft Skills

strategic thinkingcommunication skillsstorytellingpresentation skillsentrepreneurial mindsetproblem solvinginfluencing stakeholderscross-functional leadershipcontinuous improvementinnovation

Certifications

Bachelor’s degreeadvanced degree preferred