Senior Integrated Marketing Manager – Broadband Performance

T-Mobile

Sr. Integrated Marketing Manager leading data-driven digital acquisition strategies for T-Mobile’s broadband services.

Posted 5/15/2026full-timeBellevue • Colorado, Kansas, Washington • 🇺🇸 United StatesSenior💰 $109,200 - $196,900 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the primary point of contact for digital acquisition performance across paid, owned, and earned channels for T-Mobile Broadband (Fiber and HSI), partnering with Commercial Marketing, Brand, Media, and Media Analytics teams
Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
Embrace and apply evolving AI tools and capabilities to accelerate how we work, develop insights, and unlock opportunities across our growing broadband data sources — continuously exploring new ways AI can enhance speed, scale, and decision-making across the marketing organization
Perform additional duties and projects as assigned to support evolving business needs

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field and 7 years of related work experience
7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
4+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
Experience in Salesforce, Marketing Cloud, Adobe
End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined
Must be at least 18 years of age and legally authorized to work in the United States.

Benefits

Comp & perks

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign developmentdata analysisperformance optimizationsegmentationdatabase marketinganalytical problem solvingomni-channel marketingtargetingexecution

Soft Skills

analytical thinkingcollaborationcommunicationproblem solvingadaptabilityleadershiporganizational skillsstrategic thinkingtime managementcreativity