Synthomer

Business Development Rep

• The purpose of the role is to lead Business Development activities in the Americas in support of the strategy of geographical diversification
• Working closely with the Marketing, Sales, and technical service teams, the Business Development Manager will be the driving force in identifying and developing relationships with new prospects in existing and new markets
• Enable growth of our existing product portfolio or specification of product innovation requirements
• Develop a full understanding of the regional market shape and size for existing markets and scope out potential adjacent market opportunities by completing deep market analysis to identify market opportunities, trends, needs, and growth areas
• Collaborate with the marketing director carry out analysis to develop regional insights into commercial and technically driven trends and opportunities that will enable growth into new Specialty focused end market segments and applications
• Prospect new business by establishing contacts and building relationships with new customers, gauging their needs and developing solutions to address these needs
• Develop persuasive proposals to convert potential customers managing the relationship through to first commercial sales
• Ensure robust management of change process in place for transferring customer ownership to the sales organization
• Collaborate with Customers, R&D, Technical Service, Sales and other internal teams to drive innovation and commercialization of high-impact new product development projects
• Support the development of a robust business case on these new product development projects providing market insights that support the project financials and continuously monitor market developments through to first commercial sales
• Define the Americas regional 5 yr growth plan for new business growth working in collaboration with the sales and technical team to deliver
• Establish and maintain positive relationships with trade associations and attend conferences to build relationships with industry partners and stay up to date with new trends

Americas Business Development Manager – Coatings