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Growth Marketer
Synthflow AIDrive growth marketing strategies for Synthflow’s voice AI product, managing pipeline generation and optimizing acquisition channels. Work closely with GTM teams to enhance revenue growth.
About the role
Key responsibilities & impact- Own and scale Synthflow’s growth engine with full responsibility for pipeline generation and marketing-driven revenue.
- Drive high-quality pipeline through core channels (LinkedIn, Google, SEO/organic), while continuously testing and scaling new acquisition loops.
- Translate voice AI product capabilities into clear, high-converting positioning and messaging for mid-market and enterprise buyers.
- Work closely with GTM teams to improve lead quality, optimize funnel conversion, and accelerate deal cycles.
- Build and optimize a full-funnel growth system, including attribution, campaign tracking, and conversion infrastructure (HubSpot).
- Identify and unlock new growth levers such as partnerships, referrals, and outbound-supported campaigns; validate quickly and scale what works.
- Own marketing budget and performance in partnership with finance, including CAC, LTV, and payback period; define ROI targets and evaluate spend effectiveness.
- Operate with high autonomy as a hands-on individual contributor, combining strategy, execution, and technical marketing to build repeatable growth engines.
Requirements
What you’ll need- Proven track record of building and scaling B2B growth engines across LinkedIn and Google (minimum ~3 years hands-on).
- Strong understanding of US B2B market dynamics, including ICP definition, messaging, and buyer behavior for high ACV deals ($250K+).
- Deep expertise in performance marketing, attribution, and tools such as HubSpot, including form tracking and full-funnel analytics.
- Ability to design, run, and iterate experiments quickly, with strong judgment on what good performance looks like across channels.
- Experience working closely with sales teams (SDRs/AEs) in a sales-driven environment, with clear ownership of pipeline impact.
- Strong analytical and technical mindset, comfortable working with data, tracking infrastructure, and campaign systems.
- Experience in a high-growth B2B SaaS or AI environment, with a clear bias toward execution and building from scratch.
Benefits
Comp & perks- Health insurance
- Working in a remote environment
- Opportunities for professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B growth enginesperformance marketingattributioncampaign trackingfull-funnel analyticsexperiment designdata analysispipeline generationconversion optimizationhigh ACV deals
Soft Skills
strategic thinkingexecutionanalytical mindsetjudgmentcollaborationautonomycommunicationproblem-solvingadaptabilityleadership