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Field Marketing Manager
SynthesiaField Marketing Manager executing and designing hosted events for a leading AI video platform across North America. Collaborating with Sales and SDR teams to deepen relationships with target accounts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing hosted events programs with a focus on pipeline outcomes, while effectively collaborating with Sales and SDR teams for targeted outreach and follow-through. Proficient in measuring event performance and aligning strategies with account-based marketing initiatives.
Highest-signal resume keywords
B2B Field Marketing ExperienceHosted Events Program ExecutionAccount-Based Marketing (ABM) CollaborationPipeline Attribution and ReportingEvent Logistics Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event DesignPipeline TrackingVendor ManagementLogistics CoordinationAccount Prioritization
Soft Skills
CollaborationCommunicationStrategic Thinking
Industry Keywords
SaaSHigh-Growth TechExecutive DinnersVIP RoundtablesAccount Activations
About the role
Key responsibilities & impact- Own the end-to-end strategy and execution of Synthesia's 1:1 and 1:few hosted events program across North America, executive dinners, VIP roundtables, bespoke account activations, and curated intimate experiences for target buying groups
- Partner closely with the ABM Manager to align hosted event programs to account prioritisation, buying stage, and strategic account plans — ensuring every event has a clear account objective and follow-through plan
- Collaborate with Sales and SDR teams to identify the right accounts, contacts, and moments for hosted event outreach, and ensure tight pre- and post-event coordination
- Design event experiences with a deliberate commercial outcome in mind: opening new opportunities at target accounts, accelerating stalled pipeline, and strengthening multi-threaded relationships within key buying groups
- Develop compelling event concepts, themes, and agendas that resonate with senior buyers and create genuine value beyond the pitch
- Manage all logistics end-to-end: venue sourcing, vendor management, invitations, attendee experience, on-site execution, and post-event follow-up
- Continuously track and report on hosted event performance — measuring sourced and influenced pipeline, opportunity progression, and ROI in partnership with Marketing Ops
- Support our ABM Manager with 1:few account-based campaign activations where a physical or virtual hosted component adds lift
- Travel across North America to execute events as needed — flexibility to travel regularly is a key part of this role
Requirements
What you’ll need- 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech
- Proven track record of designing and executing hosted events programs — executive dinners, roundtables, VIP activations — with clear pipeline outcomes
- Direct experience working alongside or within an ABM function, translating account intelligence into targeted field marketing programs
- Strong background partnering with Sales and SDR teams on account-based outreach, pre-event targeting, and post-event follow-through
- Experience running 1:1 and 1:few event formats alongside broader field programs — you understand both motions and when to use each
- Experience with pipeline attribution and reporting, including sourced vs influenced opportunity tracking.
Benefits
Comp & perks- Please Note: we have set up limits for applications for this role. The following limits apply to applications for all jobs within this group:
- - Candidates may not apply more than 3 times in any 30 day span for any job.