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Software Engineer, Front End Leaning – Growth
SynthesiaSoftware Engineer developing high-impact experiments and features for AI video platform. Collaborating with product managers and data analysts to drive conversion and revenue metrics.
About the role
Key responsibilities & impact- Own and ship high-impact experiments and features end-to-end - from hypothesis to production - that directly move activation, conversion, and revenue metrics
- Work full-stack across the Growth surface: activation flows and onboarding, self-serve and freemium infrastructure, pricing and packaging mechanics, PQL-to-enterprise funnels, viral and sharing loops
- Build and extend the team's experimentation platform. At Synthesia, Engineers are builders of the experimentation system, not just users of it - constructing A/B infrastructure, instrumentation, and metrics pipelines that power how the whole product grows
- Partner closely with product managers and data analysts to prioritize the highest-leverage work, make clear trade-offs between experimentation velocity and long-term scalability, and translate ambiguous business problems into clean technical solutions
Requirements
What you’ll need- Experience in activation, conversion, monetization, or PLG systems - not growth marketing or CMS/content engineering
- Experience building or significantly extending experimentation infrastructure - A/B systems across cached and non-cached pages, metrics pipelines, experiment orchestration - at the builder bar, not just the user bar
- A habit of quantifying your own impact: you default to metrics (conversion %, activation rate, ARR lift, INP/TTI) when describing what you shipped
- Strong product sense and ownership mindset - comfortable owning the problem definition, trade-offs, and technical approach, not just the implementation tickets
- Experience with viral mechanics, sharing loops, or team-expansion features is a strong plus
Benefits
Comp & perks- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingmetrics pipelinesexperiment orchestrationactivation flowsonboardingmonetizationPLG systemsviral mechanicssharing loopsfreemium infrastructure
Soft Skills
product senseownership mindsetproblem definitiontrade-offstechnical approachquantifying impactcollaborationprioritizationcommunicationadaptability