Synteq Digital

Communications

• Build and evolve a strong, differentiated brand identity that resonates with customers and partners
• Lead brand integration efforts through acquisitions, ensuring seamless transitions and unified messaging.
• Develop and maintain brand guidelines and visual identity systems across all platforms and collateral.
• Create or oversee creation of marketing assets and visuals — including presentations, social media graphics, one-pagers, videos, and website visuals — ensuring a cohesive, high-quality look and feel.
• Write and edit compelling content (website copy, blog posts, press releases, case studies, and campaign materials) that communicates our value and strengthens our brand voice.
• Design and execute demand generation strategies that create pipelines and accelerate revenue.
• Own our digital presence, including SEO/SEM, website, and content marketing, with a focus on measurable growth.
• Conduct keyword research, on-page and off-page SEO optimization, and manage search engine marketing campaigns to drive targeted traffic and conversions.
• Develop and manage a content calendar, producing engaging, high-quality assets across channels — blogs, landing pages, social, and email — to support lead generation and nurturing efforts.
• Use analytics, A/B testing, and experimentation to measure performance, inform strategy, and scale high-impact campaigns.
• Elevate our market presence with compelling narratives, thought leadership, and strong media and investor relationships.
• Lead corporate and internal communications to keep employees and stakeholders aligned, informed, and inspired.
• Create and oversee press releases, media opportunities, and investor/corporate materials to ensure messaging is consistent, accurate, and on-brand.
• Shape and protect the company’s external image, reinforcing a cohesive narrative across all stakeholder communications.
• Create high-impact events (industry conferences, customer events, and community activations) that extend our reach and strengthen relationships.
• Partner with corporate development teams to manage brand, communications, and go-to-market strategies during acquisitions.
• Ensure acquired brands integrate smoothly into our identity and culture.
• Foster a culture of experimentation, collaboration, and impact.
• Work hand-in-hand with Sales, Operations, and Exec teams to align on goals and outcomes

Director, Marketing – Communications