Fractional CMO

Syntax Technologies

Fractional CMO driving holistic marketing strategy at BigStep Technologies, focusing on B2B IT services and measurable growth. Collaborating with founders to enhance branding and marketing performance.

Posted 5/4/2026part-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

You will own marketing end-to-end and partner closely with leadership to:
Build and execute a B2B demand generation engine (inbound + outbound + ABM) that delivers a predictable pipeline of qualified leads from our target ICPs in North America, the UK, and the Middle East.
Sharpen our brand and positioning — refine the BigStep narrative, value proposition, and messaging across services, industries, and buyer personas.
Lead content and SEO — define a content roadmap (blogs, case studies, whitepapers, thought-leadership), drive organic traffic, and improve domain authority and rankings on high-intent keywords.
Run performance marketing — plan, launch, and optimize LinkedIn, Google Ads, and other paid channels; own CPL, CAC, and ROAS targets.
Set up the marketing tech and analytics stack — HubSpot/CRM hygiene, attribution, dashboards, and reporting cadence with leadership.
Mentor and direct our in-house marketing executives, designers, and content writers; bring in trusted freelancers as needed.
Partner with sales/BD on enablement — collateral, decks, sequences, and outbound experiments.

Requirements

What you’ll need

10+ years in B2B marketing, with at least 3+ years in a CMO, VP Marketing, or Head of Marketing role.
Proven track record in marketing IT services, SaaS, or product engineering to mid-market and enterprise buyers.
Demand-gen expertise across LinkedIn, Google, SEO, content, and ABM — with case studies showing real pipeline and revenue impact.
Strong brand and positioning chops; can write/edit messaging that converts.
Comfortable with HubSpot (or similar), GA4, Search Console, SEMrush/Ahrefs, and reporting tools.
A doer, not just an advisor — you'll be running the engine, not handing off slides.
Excellent written and spoken English; experience working with global teams.

Benefits

Comp & perks

Remote Work Type: Part Time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingdemand generationcontent marketingSEOperformance marketingpipeline managementbrand positioningcopywritinganalyticsmarketing strategy

Soft Skills

leadershipmentoringcollaborationcommunicationproblem-solvingcreativityadaptabilitystrategic thinkingexecutionteam management