Syntax Institut

E-Mail and Content Marketing Manager – Education Tech Startup

Syntax Institut

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

Visit company website
✨ AI Apply
Apply

Salary

💰 €38,000 - €45,000 per year

Job Level

Mid-LevelSenior

About the role

  • E-Mail Marketing Campaigns: You design and implement email marketing campaigns and newsletters, including segmentation and automation, and apply best practices.
  • Lead Nurturing: You consider the entire lead lifecycle, from initial contact (welcome email) through product-specific campaigns to long-term nurturing flows that engage and activate leads. You independently build email flows and funnels to systematically qualify prospects and drive conversions.
  • Channel Management: You manage new channels and platforms (e.g., Indeed, BA job board, etc.) with relevant content and ensure incoming emails are processed.
  • Marketing and Sales Collateral: You ensure our materials (course brochures, flyers, one-pagers, etc.) are up to date and that we effectively and informatively reach our target audience. You work closely with our graphic designer on design tasks.
  • Content Marketing: You execute content marketing initiatives such as blog posts, success stories, interviews and e-books, always considering our entire content funnel. You understand how to tailor content for different audiences and course offerings and deploy it across channels.
  • Social Media: You also manage our organic social media channels with a focus on LinkedIn, Instagram and TikTok and prepare course content and success stories in an appealing visual and written format.

Requirements

  • Email and Content Marketing Experience: You have at least 3 years of experience in the field, preferably from a fast-growing startup. You have demonstrable successes from your campaigns.
  • Creativity: You develop creative content ideas from concept to execution.
  • Copywriting Skills: You can write persuasively and evoke emotion.
  • Agility: You enjoy working in an agile environment. You also have a good eye for processes and quickly identify where improvements are needed.
  • Structured Working Style: Goal-oriented and structured work is very important to you. You demonstrate high levels of diligence and attention to detail.
  • Independence and Proactivity: You enjoy working independently and taking responsibility. You maintain oversight, especially when handling multiple challenges simultaneously.
  • HubSpot Knowledge: Experience with HubSpot (or a comparable CRM tool) is a major advantage.
  • Communication: You speak and write excellent German and ideally are also proficient in spoken and written English.
Benefits
  • A Business with Purpose: With us you work on topics that are highly relevant economically, socially and politically (digitalization, competitiveness of Germany’s economy, labor market policy, equality, technology, etc.).
  • Steep Learning Curve: You will be onboarded quickly and will take ownership of operational topics and processes shortly after starting.
  • Responsibility and Influence: As E-Mail and Content Marketing Manager you will be involved in many areas and work directly with the CMO.
  • Dynamic Startup Environment and Flexible Working: We value results over prescribed workplaces and hours. We give you the flexibility you need to perform at your best.
  • Long-term Perspective: In addition to a permanent employment contract, we offer opportunities to grow within the organization according to your skills and preferences.
  • Attractive Package: In addition to a market-based salary and deep insights into all company areas, you’ll benefit from a discounted Urban Sports Club membership and receive high-quality company equipment (MacBook, AirPods, etc.).

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketinglead nurturingcontent marketingcopywritingcampaign managementsegmentationautomationagile methodologyvisual content creationfunnel building
Soft skills
creativityindependenceproactivityattention to detailstructured working stylecommunicationgoal-orienteddiligenceprocess improvementpersuasive writing