Syntax Institut

E-Mail and Content Marketing Manager – Education Tech Startup

Syntax Institut

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €38,000 - €45,000 per year

About the role

  • E-Mail Marketing Campaigns: You design and implement email marketing campaigns and newsletters, including segmentation and automation, and apply best practices.
  • Lead Nurturing: You consider the entire lead lifecycle, from initial contact (welcome email) through product-specific campaigns to long-term nurturing flows that engage and activate leads. You independently build email flows and funnels to systematically qualify prospects and drive conversions.
  • Channel Management: You manage new channels and platforms (e.g., Indeed, BA job board, etc.) with relevant content and ensure incoming emails are processed.
  • Marketing and Sales Collateral: You ensure our materials (course brochures, flyers, one-pagers, etc.) are up to date and that we effectively and informatively reach our target audience. You work closely with our graphic designer on design tasks.
  • Content Marketing: You execute content marketing initiatives such as blog posts, success stories, interviews and e-books, always considering our entire content funnel. You understand how to tailor content for different audiences and course offerings and deploy it across channels.
  • Social Media: You also manage our organic social media channels with a focus on LinkedIn, Instagram and TikTok and prepare course content and success stories in an appealing visual and written format.

Requirements

  • Email and Content Marketing Experience: You have at least 3 years of experience in the field, preferably from a fast-growing startup. You have demonstrable successes from your campaigns.
  • Creativity: You develop creative content ideas from concept to execution.
  • Copywriting Skills: You can write persuasively and evoke emotion.
  • Agility: You enjoy working in an agile environment. You also have a good eye for processes and quickly identify where improvements are needed.
  • Structured Working Style: Goal-oriented and structured work is very important to you. You demonstrate high levels of diligence and attention to detail.
  • Independence and Proactivity: You enjoy working independently and taking responsibility. You maintain oversight, especially when handling multiple challenges simultaneously.
  • HubSpot Knowledge: Experience with HubSpot (or a comparable CRM tool) is a major advantage.
  • Communication: You speak and write excellent German and ideally are also proficient in spoken and written English.
Benefits
  • A Business with Purpose: With us you work on topics that are highly relevant economically, socially and politically (digitalization, competitiveness of Germany’s economy, labor market policy, equality, technology, etc.).
  • Steep Learning Curve: You will be onboarded quickly and will take ownership of operational topics and processes shortly after starting.
  • Responsibility and Influence: As E-Mail and Content Marketing Manager you will be involved in many areas and work directly with the CMO.
  • Dynamic Startup Environment and Flexible Working: We value results over prescribed workplaces and hours. We give you the flexibility you need to perform at your best.
  • Long-term Perspective: In addition to a permanent employment contract, we offer opportunities to grow within the organization according to your skills and preferences.
  • Attractive Package: In addition to a market-based salary and deep insights into all company areas, you’ll benefit from a discounted Urban Sports Club membership and receive high-quality company equipment (MacBook, AirPods, etc.).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglead nurturingcontent marketingcopywritingcampaign managementsegmentationautomationagile methodologyvisual content creationfunnel building
Soft Skills
creativityindependenceproactivityattention to detailstructured working stylecommunicationgoal-orienteddiligenceprocess improvementpersuasive writing