Sales Lead – Public Sector, SaaS

Synmatch AI

Sales Lead DACH driving sales for library software solutions within the German-speaking public sector. Leading a small team while engaging directly in sales activities.

Posted 7/4/2026full-timeRemote • 🇩🇪 GermanySenior💰 €80,000 - €85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in software and SaaS sales, with a strong focus on building long-term customer relationships and managing complex B2B solution sales. Proficient in leading teams, guiding procurement processes, and fostering a proactive sales mentality within the library and public sector ecosystem.

Highest-signal resume keywords

Software/SaaS Sales ExperienceTeam LeadershipB2B Solution SalesPublic Procurement ProcessesGerman and English Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Pipeline ManagementForecasting ResponsibilitiesProposal CreationCommercial NegotiationsCustomer Relationship Management

Soft Skills

Proactive Sales MentalityRelationship BuildingCoaching and LeadershipStructured ApproachSelf-Responsibility

Industry Keywords

DACH MarketPublic InstitutionsMulti-Stakeholder EnvironmentsTrust-Based RelationshipsMarket Trends Monitoring

About the role

Key responsibilities & impact

Expand the DACH market and win new customers across libraries and public institutions
Identify and develop new business opportunities through proactive outreach and relationship building
Manage and grow existing customer relationships for long-term partnerships
Conduct customer visits, workshops, and presentations to showcase solutions
Own your personal sales pipeline and forecasting responsibilities
Guide public procurement processes and tender submissions
Create and coordinate proposals together with internal teams
Lead commercial negotiations and manage multi-stakeholder decision processes
Provide professional leadership and coaching to two Key Account Managers
Foster a proactive sales mentality and support the team on strategic opportunities
Represent the company at industry events, conferences, and professional gatherings
Build and maintain a strong network within the library and public sector ecosystem
Monitor market trends and competitive developments for strategic positioning

Requirements

What you’ll need

Multiple years of experience in software/SaaS sales with proven track record
First team lead or management experience with player-coach mentality
Genuine enjoyment of actively selling and working closely with customers
Ability to build long-term, trust-based customer relationships
Experience with complex B2B solution sales and multi-stakeholder environments
Ideally experience with public clients or procurement/tender processes
Excellent German and English communication (written and spoken)
Structured, self-responsible, and proactive approach

Benefits

Comp & perks

Growth Market Ownership : DACH is a key growth market—actively shape its development and build sustainable structures
Leadership with Impact : Influence how sales is built and evolved in the region, not just manage existing processes
Meaningful Work : Support libraries and public institutions in positioning themselves for the future
International Collaboration : Work with colleagues from eleven countries in an open, supportive environment
Long-Term Perspective : Many colleagues stay for years due to exciting customers, international scope, and high autonomy
Competitive Package : Annual target salary of approximately €80,000-€85,000 (including ~€12,000 variable)
Remote Flexibility : Up to 100% remote within Germany with flexible work arrangements