Syndio

Director, Demand Generation

Syndio

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $166,000 - $195,000 per year

Job Level

Lead

About the role

  • The Director of Demand Generation will be the primary architect of our pipeline growth.
  • You will lead a team to execute multi-channel campaigns that don't just capture existing interest, but actively generate demand within a new buying committee at the world’s largest companies.
  • Develop a comprehensive demand generation strategy that aligns with aggressive sales goals to drive high-intent leads.
  • Design and oversee sophisticated, multi-channel campaigns (ABM, Executive Events, Paid Search, Content) specifically tailored to reach C-suite buyers at massive enterprises.
  • Mentor and grow the team, fostering a culture of high performance, accountability, and continuous experimentation.
  • Use data to find the friction in the funnel and optimize for maximum ROI and pipeline velocity.
  • Partner deeply with Sales to refine lead scoring, nurturing, and hand-off processes to ensure no lead is left behind.
  • In partnership with Marketing Ops, optimize our stack (Salesforce, HubSpot, etc.) to enhance tracking and lead quality.

Requirements

  • 10+ years in demand generation or digital marketing, with 5+ years in leadership. You have a proven track record of marketing to the Fortune 2500.
  • You are a numbers person who views MQLs as a means to an end; the end being closed-won revenue.
  • You understand that enterprise buying committees are complex; you know how to build programs that influence multiple stakeholders (HR, Finance, Legal) simultaneously.
  • You are highly proficient in Hubspot and Salesforce and ABM platforms. You can translate complex data into actionable insights for the executive team.
  • You lead with candor and curiosity, thriving in a fast-paced environment where you are expected to challenge the status quo.
Benefits
  • Competitive Compensation. For this role our salary is targeted at $166,000 -$195,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
  • Syndio Equity. So you can share in Syndio’s success.
  • Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
  • Paid parental leave
  • Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
  • Life Insurance & Disability. Syndio covers the full premium.
  • 401(k). To help you save for your future.
  • Fully remote model - #LI-Remote
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationdigital marketingmulti-channel campaignslead scoringnurturingdata analysispipeline optimizationaccount-based marketing (ABM)campaign designrevenue generation
Soft Skills
leadershipmentoringhigh performance cultureaccountabilitycontinuous experimentationcandorcuriosityadaptabilitycollaborationstrategic thinking