Paid Search Analyst

Synchrony

Paid Search Analyst at Synchrony supporting business partners in driving growth through data-driven SEM strategies. Managing campaigns, optimizing performance, and collaborating with analytics and operations.

Posted 7/30/2026full-timeChicago • California, Florida, Illinois, New York • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $112,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid search campaigns, including planning, execution, optimization, and reporting. Proficient in keyword research, ad copy development, and performance analysis to drive actionable insights and improve campaign effectiveness.

Highest-signal resume keywords

Paid Search Campaign ManagementKeyword ResearchAd Copy DevelopmentGoogle Marketing Platform (SA360)Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningBudget ForecastingBid StrategyOptimization TacticsKPI MonitoringTesting Plan DevelopmentData Analysis

Soft Skills

CommunicationCollaboration

Tools & Technologies

Google Analytics 4 (GA4)Campaign Manager (CM)Display & Video 360 (DV360)

Industry Keywords

Digital MarketingPaid SearchPerformance Marketing

About the role

Key responsibilities & impact

Own and Assist paid search campaign planning, budget forecast, campaign development and execution, optimization and reporting process
Responsible for keyword research/analysis, copy development, bid strategy and budget allocation
Monitor campaign performance daily and optimize based on KPI’s and demand opportunities
Analyze campaign performance to identify trends and drivers, and recommend actionable insights
Develop and document ongoing testing plan to improve campaign performance
Document campaign learning and develop case study to share with rest of search team and DG teams

Requirements

What you’ll need

Bachelor’s Degree or in lieu of degree, high school diploma/GED and 5+ years marketing including experience managing paid search campaigns
2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
Experience in paid search keyword research, ad copy buildouts, bid strategy, as well as all other daily optimization tactics
Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred)

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities
Annual bonus based on individual and company performance