AVP, Campaign Operations

Synchrony

AVP Campaign Operations in growth marketing, partnering with client marketing managers at Synchrony Financial. Managing omnichannel campaign operations using Salesforce Marketing Cloud.

Posted 7/17/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Marketing Cloud (SFMC) including Email Studio, Journey Builder, and Automation Studio, with a strong focus on campaign operations and data management within financial services. Proficient in SQL, data privacy compliance, and cross-functional collaboration to drive effective marketing strategies.

Highest-signal resume keywords

Salesforce Marketing Cloud (SFMC)Campaign OperationsSQL Query ActivitiesData Privacy ComplianceDatabase Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email StudioJourney BuilderAutomation StudioSQLData ExtensionsSFTPREST APIsSOAP APIsAgile MethodologyAnalytics Languages

Soft Skills

Interpersonal SkillsEffective CommunicationInfluencing StakeholdersOrganizational SkillsTimeline Management

Tools & Technologies

Salesforce Data Cloud (D360)SAS CIUnicaAdobeExcel

Industry Keywords

Credit Card BusinessLifecycle ManagementAcquisition ManagementData GovernanceSegmentation

Tech Stack

Tools & technologies

AssemblyCloudHadoopPythonSOAPSQLUnix

About the role

Key responsibilities & impact

Manage marketing campaign data file processing and execution for SYF clients, ensuring accurate targeting, suppression, and compliant outputs
Collaborate with stakeholders on customer targeting strategy and segmentation, while ensuring data privacy, consent, governance, and records retention requirements are met
Provide subject matter expertise in SYF data warehouses, segmentation reporting, suppression exclusions, and file outputs
Work with cross-functional teams to support data collection and performance measurement, escalating risks/issues as needed and contributing to analysis on priority projects
Build and execute omnichannel journeys in SFMC Journey Builder (entry sources, decision/engagement splits, waits, exits) aligned to strategy, eligibility rules, and compliance
Execute email campaigns in Email Studio (setup, content assembly, test sends, QA, deployment) adhering to brand, legal, and compliance guidelines
Manage audiences and data in SFMC using Data Extensions (create/maintain, relationships, exclusions) and segmentation using SQL Query Activities/filters/suppression rules
Develop and operate repeatable automations in Automation Studio (imports/exports, SQL automations, extracts, standardized end-to-end campaign workflows)
Support integrations and ingestion methods (SFTP, API triggers via REST/SOAP, event-based entry) and coordinate execution readiness with upstream/downstream partners
Monitor and troubleshoot sends/journeys/automations and maintain SFMC governance (subscriber/contact concepts, publication lists, send classifications, consent, suppression, retention) with audit-ready documentation
Work with cross-functional teams to facilitate the data collection and performance measurement process and escalates issues as necessary and make contributions to research and analyses on priority projects within established guidelines

Requirements

What you’ll need

Bachelor's degree with 4+ years of experience in Campaign Operations with strong client/customer/vendor relationship management OR in lieu of degree 6+ years of relevant experience
Strong understanding of credit card/credit business market, specifically in campaign operations
4+ years of database marketing experience within financial services focusing on lifecycle/acquisition management
Experience with CRM tools such as SAS CI / Unica / Adobe etc.
Salesforce Marketing Cloud (SFMC) experience (working knowledge required): Email Studio, Journey Builder, Automation Studio; Data Extensions, SQL Query Activities, suppression/exclusions; basic Mobile Studio exposure preferred
Experience with Salesforce Data Cloud (D360) and/or enterprise CDPs, including identity resolution, profile/attribute management, segmentation, and activation to downstream channels (e.g., SFMC)
Working knowledge of D360 + SFMC connectivity (segment publishing/activation, event-based triggers, data refresh cadence) and data ingestion patterns (batch/SFTP, APIs, streaming/event)
Knowledge of SOAP APIs, REST APIs, real-time triggers, real-time profiles, and push notification concepts
Experience setting up personalized campaigns delivered through digital channels
Working understanding of Agile methodology
Strong interpersonal skills and ability to communicate effectively and influence stakeholders at multiple levels
Strong knowledge of SQL, UNIX, Excel; SAS knowledge preferred
Experience with analytics languages/platforms is a plus (Python, Hadoop etc.)
Proven organizational and timeline management skills; ability to handle multiple projects simultaneously

Benefits

Comp & perks

best-in-class employee benefits and programs that cater to work-life integration and overall well-being
career advancement and upskilling opportunities