VP, Co-Brand & Lifecycle Analytics

Synchrony

VP of Co-Brand & Lifecycle Analytics leading strategic insights and analytics for driving customer engagement in financial services. Collaborating with cross-functional teams and providing actionable recommendations based on data insights.

Posted 6/18/2026full-timeCalifornia, Connecticut, Illinois, Kansas • 🇺🇸 United StatesLead💰 $135,000 - $230,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead strategic insights and data analytics activities
Partner cross-functionally to deliver insights around channel strategy and customer analytics
Design and maintain a decision management framework for campaign strategies
Collaborate with marketing teams for integrated marketing campaigns
Act as a trusted advisor providing actionable recommendations
Measure portfolio performance using data visualization tools
Develop business case presentations and action plans
Lead workload of US based and offshore analysts

Requirements

What you’ll need

Bachelor's degree or high school diploma with 5+ years of work experience in marketing analytics
7+ years of analytics experience
4+ years' experience in financial services, credit card payments, or retail
4+ years using statistical analysis and data warehouse tools
4+ years of hands-on experience in SQL/SAS
4+ years leading large-scale analytical projects
4+ years of client-facing experience with senior leaders
Ability and flexibility to travel for business as required

Benefits

Comp & perks

Flexibility to work from home or in the office
Annual bonus based on performance
Employee Resource Groups (ERGs)
Inclusive culture promoting individuality and teamwork

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsstatistical analysisSQLSASdata visualizationdecision management frameworkcampaign strategiesbusiness case presentationsanalytical projectscustomer analytics

Soft Skills

leadershipcollaborationcommunicationstrategic insightstrusted advisoractionable recommendationsflexibilityclient-facing experience