VP, Co-Brand & Lifecycle Analytics

Synchrony

VP, Co-Brand & Lifecycle Analytics leading strategic data insights for portfolio goals and customer experience initiatives. Collaborate cross-functionally for actionable insights and effective marketing campaigns.

Posted 6/18/2026full-timeStamford • California, Connecticut, Illinois, Kansas • 🇺🇸 United StatesLead💰 $135,000 - $230,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead strategic insights and data analytics activities to support portfolio commercial goals.
Partner cross functionally to deliver actionable insights around channel strategy, customer analytics, segmentation, forecasting, marketing analytics and portfolio diagnostics.
Design, implement and maintain a decision management and optimization framework to drive campaign and channel strategy.
Collaborate with cross-functional teams to combine channel and offer strategies into a unified roadmap.
Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights, and delivery of story and recommendations to stakeholders.
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
Implement and automate data visualization tools to measure and diagnose portfolio performance.
Measure wallet and category spend to determine financial impact.
Develop business case presentations and action plans to drive marketing strategy.

Requirements

What you’ll need

Bachelor's degree, or in lieu of degree a high school diploma and 5+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
A minimum of 7+ years analytics experience to include: 4+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
4+ years using statistical analysis tools and data warehouse tools.
4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data
4+ years leading large-scale analytical projects, including open-ended business questions.
4+ years of client-facing experience including influencing business decisions with senior level leaders (internal and/or client)
Ability and flexibility to travel for business as required.

Benefits

Comp & perks

flexibility to work from home near one of our Hubs or come into one of our offices.
annual bonus based on individual and company performance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticscustomer analyticssegmentationforecastingmarketing analyticsdata miningSQLSASstatistical analysisdata visualization

Soft Skills

strategic insightscollaborationproblem solvingcommunicationinfluencingpresentation skillsflexibilityleadership