Synchrony

AVP, Enterprise Marketing Center Administrator

Synchrony

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

Lead

Tech Stack

JavaScriptSQL

About the role

  • Administer, configure, and optimize the Enterprise Marketing Center environment for multiple business units and platforms
  • Oversee user provisioning, role management, permission sets, and business unit hierarchies to ensure correct access, data segmentation, and compliance
  • Manage the configuration and maintenance of shared resources, such as data extensions, content libraries, templates, personalization, and automations
  • Support the setup, execution, and monitoring of scalable cross-BU/joint campaigns and platform integrations
  • Serve as the main point of contact for platform support, troubleshooting, and incident resolution, escalating to vendor support as appropriate
  • Train, onboard, and support platform and industry marketers, providing documentation, best practices, and ongoing guidance
  • Ensure data integrity and governance, monitoring system performance and proactively addressing risks or anomalies
  • Stay current on platform releases, updates, and industry trends, proactively recommending enhancements or process improvements
  • Uphold privacy policies and compliance requirements across all business units
  • Develop and deliver performance reports, dashboards, and insights for stakeholders across multiple segments
  • Collaborate with IT, data, and compliance teams to support technical integrations, upgrades, and new feature rollouts

Requirements

  • Bachelor's degree with 4+ years of progressive business experience, or in lieu of a degree 6+ years of progressive business experience
  • 4+ years of experience administering enterprise-grade marketing automation platforms
  • Experience supporting multi business unit/brand environments within a centralized enterprise platform
  • Strong knowledge of data management, automation workflows, and campaign deployment best practices
  • 4+ years of experience with relevant scripting or query languages (SQL, AMPscript, JavaScript, HTML/CSS)
  • Understanding of data privacy regulations and platform security
  • Excellent problem-solving, communication, and organizational skills
  • Experience with platform integrations and marketing technology stack design is a plus
  • Experience or knowledge of digital printing or print on demand workflows are a plus
Benefits
  • Flexibility and Choice for all employees
  • best-in-class employee benefits and programs that cater to work-life integration and overall well-being
  • career advancement and upskilling opportunities
  • focusing on Advancing Diverse Talent to take up leadership roles

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automation platformsdata managementautomation workflowscampaign deploymentSQLAMPscriptJavaScriptHTMLCSSplatform integrations
Soft skills
problem-solvingcommunicationorganizationaltrainingsupportcollaborationdocumentationbest practicesmonitoringrisk management