AVP, Marketing

Synchrony

Assistant Vice President, Marketing overseeing acquisition and digital marketing strategies for TJX brands. Collaborating with teams to optimize growth plans and campaign performance metrics while based in the United States.

Posted 6/11/2026full-timeStamford • Connecticut, Illinois • 🇺🇸 United StatesLead💰 $90,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition and digital growth plans aligned with business objectives and client goals
Establish and maintain strategic relationships at senior levels within partner organizations to ensure alignment and support for acquisition initiatives
Analyze client business objectives and marketing calendars to develop acquisition strategies that maximize customer acquisition and program performance
Optimize and manage marketing spend against growth targets, pursuing additional budget opportunities to scale acquisition efforts
Identify and segment target audiences for acquisition campaigns, leveraging data-driven insights to design and test acquisition programs that drive incremental new customer growth
Lead acquisition marketing campaigns in a fully integrated omni-channel environment, ensuring digital assets are optimized, innovative, and aligned with the overall brand and partner marketing initiatives
Monitor and report on acquisition campaign performance, including key metrics related to new customer volume, cost per acquisition, ROI, and other KPIs; continuously refine marketing tactics based on data insights
Collaborate cross-functionally with internal teams (e.g., media, analytics, product, sales) and external partners/agencies to drive timely and effective campaign execution
Contribute to financial planning cycles by providing acquisition-related forecasts, budget recommendations, and performance analysis
Manage multiple acquisition and digital marketing projects and priorities simultaneously, ensuring all deliverables meet quality, timeline, and budget expectations

Requirements

What you’ll need

Bachelor’s degree preferred or, in lieu of a degree, a high school diploma/GED with 7+ years of marketing experience
Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries
3+ years leading growth marketing strategies for consumer-facing products or programs
3+ years experience managing digital customer acquisition channels including online and mobile
3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing
Ability and willingness to travel as required (~10%)

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities
Annual bonus based on individual and company performance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcustomer acquisitionmarketing analyticscampaign performance analysisbudget managementdata-driven insightsomni-channel marketinggrowth marketing strategiesaudience segmentationfinancial forecasting

Soft Skills

strategic relationship managementcross-functional collaborationproject managementcommunicationanalytical thinkingproblem-solvingleadershiptime managementadaptabilityinnovation