AVP, Marketing

Synchrony

AVP of Marketing at Synchrony driving customer acquisition strategies for credit card products across brands. Collaborating with teams for digital growth and marketing performance.

Posted 6/3/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesLead💰 $90,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition and digital growth plans
Establish and maintain strategic relationships at senior levels within partner organizations
Analyze client business objectives and marketing calendars to develop acquisition strategies
Optimize and manage marketing spend against growth targets
Identify and segment target audiences for acquisition campaigns
Lead acquisition marketing campaigns in a fully integrated omni-channel environment
Monitor and report on acquisition campaign performance
Collaborate cross-functionally with internal teams and external partners/agencies
Contribute to financial planning cycles by providing acquisition-related forecasts
Manage multiple acquisition and digital marketing projects and priorities simultaneously

Requirements

What you’ll need

Bachelor’s degree preferred or a high school diploma/GED with 7+ years of marketing experience
Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries
3+ years leading growth marketing strategies for consumer-facing products or programs
3+ years experience managing digital customer acquisition channels including online and mobile
3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing

Benefits

Comp & perks

Flexible work arrangements
Support for professional development
Potential annual bonus based on performance
Health insurance
401(k) matching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingacquisition strategiescampaign performance analysisfinancial forecastingomni-channel marketingaudience segmentationmarketing optimizationproject managementgrowth marketing strategiescustomer acquisition

Soft Skills

leadershipstrategic relationship managementcollaborationcommunicationorganizational skillsanalytical thinkingmulti-taskingproblem-solvingcross-functional teamworkclient relationship management