VP, Direct to Consumer – Lending Analytics

Synchrony

VP of Lending Analytics providing strategic insights and leadership for D2C lending at Synchrony. Collaborating with teams to drive profitable growth through analytics and strategic recommendations.

Posted 5/28/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $135,000 - $230,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

data analysisdata miningdata visualizationstatistical analysisbusiness recommendationsfinancial analysisportfolio performance measurementchannel optimizationcost/benefit analysiscustomer segmentation

Soft Skills

strategic thought leadershipcollaborationproblem-solvinginfluenceguidanceleadershipcommunicationprioritizationtrustworthinessadaptability

Tools & Technologies

data visualization toolsanalytics toolsKPI measurement systemsfinancial services softwarecredit card processing systemscustomer relationship management (CRM) systemsproject management toolsbusiness intelligence platformsautomation toolsforecasting tools

Industry Keywords

financial servicescredit card industrypayments industryanalyticsdigital analyticsretail analyticsconsulting analyticscustomer experienceprofitabilityloyalty programs

About the role

Key responsibilities & impact

Collaborate with cross-functional leadership team to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience, grow receivables, and increase profitability
Conduct analyses of product and channel performance to derive insights that influence critical decision-making and drive profitable outcomes
Partner with GM, Marketing, Credit, and Finance to develop integrated solutions leveraging personalization, segmentation, and targeting
Provide strategic thought leadership and influence SYF business leaders by identifying actionable profit-based opportunities through customer analysis and data driven insights
Own full cycle of analyses including ideation, data mining, identification of insights, and development and delivery of business recommendations to stakeholders
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights
Establish a test and learn culture, providing guidance and leadership for the design, analysis, and measurement of initiatives, projects, and campaigns
Implement and automate data visualization tools to measure and diagnose portfolio performance, allowing stakeholders to interact with KPIs to enable better forecasting and management of the portfolio
Develop business case presentations and action plans including targeting recommendations, test design, channel optimization, product and cross-sell opportunities and cost/benefit analysis
Lead and prioritize workload of team of on- and offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth
Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
Ongoing assessment and measurement of product, channel and targeting strategies
Perform other duties and/or special projects as assigned

Requirements

What you’ll need

Bachelor’s degree or, in lieu of a degree, GED/high school diploma and 11+ years of work experience in financial services, credit card and/or payments industry analytics
7+ years of progressive work experience to include: 4+ years of experience within financial services, credit card payments, digital, retail or consulting analytics
3+ years using statistical analysis tools
2+ years leading large-scale analytics projects
2+ years of working with internal client stakeholders

Benefits

Comp & perks

Flexible work arrangements
Professional development