AVP, QVC Group – Marketing

Synchrony

AVP of QVC Group Marketing overseeing marketing strategies for cardholder engagement in financial services. Delivering high-quality campaigns across digital and offline channels for QVC and HSN.

Posted 5/20/2026full-timeStamford • Connecticut, Illinois • 🇺🇸 United StatesLead💰 $90,000 - $155,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

campaign executionaudience selectionsegmentationmeasurement taggingcreative developmentworkflow managementrequirements gatheringdigital marketingmarketing analyticsrisk management

Soft Skills

attention to detailrelationship managementcross-functional collaborationproblem-solvingorganizational skillscommunication skillsflexibilitytime managementproject managementclient engagement

Tools & Technologies

email marketingdirect maildigital placementsmarketing automation toolsanalytics platformscreative softwareproject management softwareCRM systemscollaboration toolsaudit documentation systems

Industry Keywords

credit card industryfinancial servicesmarketing campaignsbrand standardsoperational controlslegal compliancecustomer experienceportfolio managementrisk/complianceclient-facing experience

About the role

Key responsibilities & impact

Execute cardholder marketing campaigns across lifecycle stages (including early month-on-books, activation, engagement, and retention) to support portfolio goals.
Manage end-to-end campaign execution across channels (e.g., email, direct mail, digital placements, and client-owned channels), ensuring on-time delivery and accuracy.
Coordinate day-to-day campaign development with internal partners (Marketing COEs, Digital, Creative, Operations, Technology, Analytics, Legal, Risk/Compliance) and client teams.
Build and maintain a consistent operating rhythm (status updates, timelines, requirements gathering, approvals, launch readiness) to ensure smooth delivery of initiatives.
Own campaign workflow management: intake, documentation of requirements, creative trafficking, reviews/approvals, production handoffs, and launch confirmation.
Partner with Analytics to support campaign setup needs (audience selection requirements, segmentation inputs, measurement tagging) and to compile/read results for post-campaign recaps.
Support creative development and production by coordinating assets, revisions, routing, and final approvals with internal and/or external creative resources.
Ensure all campaigns adhere to Synchrony and client brand standards, operational controls, and legal/regulatory requirements; maintain documentation for audits and reviews.
Identify execution risks and issues early, escalate as needed, and drive resolution to protect launch dates and customer experience.
Support quarterly/annual planning processes by coordinating inputs, schedules, and documentation (execution-focused support).

Requirements

What you’ll need

Bachelor’s Degree or high school diploma/equivalent plus 9+ years of marketing experience within the credit card or financial services industry.
5+ years of client-facing relationship management experience and/or retail client portfolio experience
Experience working cross-functionally with internal teams and external/client stakeholders to deliver marketing programs.
Good understanding of credit, payments, and digital marketing
Strong attention to detail and ability to manage multiple concurrent workstreams with competing deadlines.
Ability and flexibility to travel for business as required ( ~15%).

Benefits

Comp & perks

Flexibility to work from home or in the office
Annual bonus based on performance