AVP, Loyalty Analytics – Targeting Strategy, Optimization

Synchrony

AVP, Loyalty Analytics focusing on leveraging data to enhance marketing effectiveness for loyalty programs at Synchrony. Leading team and managing cross-functional projects for improved customer engagement.

Posted 5/17/2026full-timeHyderabad • 🇮🇳 IndiaLeadWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Leverage customer rewards earn/burn behavior to develop scalable, data-driven solutions that enhance marketing effectiveness, reduce attrition, and strengthen customer engagement
Lead evaluation of client-specific loyalty reporting, identifying gaps and root causes, recommending corrective actions, and ensuring ongoing oversight and adherence to reporting compliance standards
Provide data-driven insights to partners on value propositions, including industry benchmarks, usage trends, and recommendations to improve program performance and effectiveness
Lead/manage multiple cross-functional projects end-to-end, ensuring on-time delivery, high-quality outputs, and complete documentation in alignment with audit and governance requirements
Manage and develop the team, including workforce planning, hiring, performance management, coaching, and career development

Requirements

What you’ll need

Minimum 6+ years of hands-on Experience in any one of SQL /SAS/ Python Tools with ability to leverage advanced algorithms and be efficient in handling complex/large data
Experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition
Ability to solve complex technical and business problems with minimal supervision
Experience in storytelling, presenting to senior leaders with strong communication skills
Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience

Benefits

Comp & perks

Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
Career advancement and upskilling opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLSASPythondata-driven solutionsanalyticsdata scienceadvanced algorithmscomplex data handlingreporting complianceprogram performance

Soft Skills

team managementmotivationchange managementlearning cultureinnovationrecognitionproblem-solvingstorytellingcommunicationpresentation skills