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Manager, Channel Marketing
SynchronyB2B Email Manager within a digital financial services company executing email campaigns in Salesforce Marketing Cloud. Driving careful campaign management and leveraging AI for performance improvement.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- manage end-to-end campaign execution within the Salesforce Marketing Cloud (SFMC)
- ensure campaigns are executed accurately and on time with proper QA and compliance checks
- collaborate with stakeholders to translate client requirements into executable SFMC workflows
- adhere to execution SOPs, QA processes, and documentation within the campaign management systems
- identify opportunities for automation, scalability and process improvement
- leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
- explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization
Requirements
What you’ll need- Bachelor’s degree in any discipline or MBA in Marketing/Digital marketing
- minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
- Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns
- Proven experience in B2B campaign operations or marketing automation
- Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
- Excellent attention to detail, project management, and communication skills
- Proven ability to deliver Analytical solutions for Business problems.
Benefits
Comp & perks- best-in-class employee benefits
- programs that cater to work-life integration
- overall well-being
- career advancement and upskilling opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudB2B email campaignscampaign executionQA processesautomationA/B testingcontent optimizationEinstein Engagement scoringsend time optimizationdirect marketing
Soft Skills
attention to detailproject managementcommunication
Certifications
Bachelor’s degreeMBA in MarketingMBA in Digital marketing