AVP, Channel Marketing

Synchrony

AVP, Channel Marketing responsible for email marketing in Synchrony, a consumer financial services company. Ensuring effective campaign execution and exploring AI-driven marketing strategies to optimize operations.

Posted 5/9/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

About the role

Key responsibilities & impact

Ensure flawless, on-time delivery of Synchrony email marketing campaigns
Drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns with a focus on email, as well as learning and executing new channels
Explore and evaluate AI features and tools to improve campaign processes, enhance targeting and personalization, and drive operational efficiencies
Influence and support channel execution process standards (e.g., timelines, template design, data collection, and refinement) across Synchrony Marketing processes
Collaborate with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity)
Drive the re-imagination of channel execution, transforming to become more flexible, and agile, and deliver expedited cross-channel campaign solutions for all portfolios
Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work
Manage, train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies)
Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests
Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval
Audit high complexity and/or flagged campaigns, including approving campaign requirements
Share campaign performance metrics back to client teams and account managers for continuous campaign improvement
Investigate, develop, and champion pilot strategies for next-generation channel optimization
Ensure all campaigns meet required campaign documentation requirements
Drive advancement and adoption of responsive design for mobile optimization

Requirements

What you’ll need

Bachelor’s degree with overall 5+ years of experience with the financial services industry or Marketing or Digital experience; In lieu of degree overall 7+ years of experience with the financial services industry or Marketing or Digital experience
Minimum 5+ Years of email with hands-on experience of building and deploying commercial emails leveraging Agile methodology
Minimum 5+ years of experience with the enterprise email service platform: Zeta (Athena, Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
5+ years of experience working with US stakeholders and cross-functional teams
Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
Strong project management skills, attention to detail, and ability to work under tight deadlines
Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners
Strong written & verbal communication skills

Benefits

Comp & perks

Flexibility and Choice for all employees
Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
Career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingcampaign setupemail template approvallist selectionsegmentationAgile methodologydata execution processesresponsive designcampaign performance metricschannel optimization

Soft Skills

project managementattention to detailability to work under tight deadlineschange managementeffective communicationproblem-solvingmentoringcollaborationinfluencetraining