AVP, Loyalty Analytics – Targeting Strategy and Optimization

Synchrony

AVP, Loyalty Analytics leading targeting strategy and optimizing loyalty programs at Synchrony, a premier consumer financial services company.

Posted 4/30/2026full-timeHyderabad • 🇮🇳 IndiaLeadWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Lead the development of enhanced segmentation and targeting strategy for loyalty based card programs using rewards data to improve marketing efficiency
Oversee the accuracy and completeness of client loyalty reporting
Leverage customer rewards earn/burn behavior to develop scalable, data-driven solutions that enhance marketing effectiveness, reduce attrition, and strengthen customer engagement
Lead evaluation of client-specific loyalty reporting, identifying gaps and root causes, recommending corrective actions, and ensuring ongoing oversight and adherence to reporting compliance standards
Provide data-driven insights to partners on value propositions, including industry benchmarks, usage trends, and recommendations to improve program performance and effectiveness
Lead/manage multiple cross-functional projects end-to-end, ensuring on-time delivery, high-quality outputs, and complete documentation in alignment with audit and governance requirements
Manage and develop the team, including workforce planning, hiring, performance management, coaching, and career development

Requirements

What you’ll need

Minimum 6+ years of hands-on Experience in any one of SQL /SAS/ Python Tools with ability to leverage advanced algorithms and be efficient in handling complex/large data
Experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition
Ability to solve complex technical and business problems with minimal supervision
Experience in storytelling, presenting to senior leaders with strong communication skills
Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience

Benefits

Comp & perks

best-in-class employee benefits and programs that cater to work-life integration and overall well-being
career advancement and upskilling opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLSASPythondata-driven solutionsanalyticsdata scienceadvanced algorithmsdata analysisreporting compliancesegmentation strategy

Soft Skills

team managementmotivationchange managementcommunicationproblem-solvingstorytellingcoachingcareer developmentcross-functional collaborationperformance management