VP, Content Strategist – Health & Wellness

Synchrony

VP, Content Strategist driving unified content strategy for Health & Wellness products and solutions. Collaborating with teams to enhance brand growth and customer engagement through innovative content.

Posted 4/30/2026full-timeChicago • Florida, Illinois, Texas • 🇺🇸 United StatesLead💰 $130,000 - $210,000 per yearWebsite

About the role

Key responsibilities & impact

Lead development of unified content strategy for Health & Wellness products
Define messaging pillars and narratives aligned with brand priorities
Optimize multi-format content including webinars, blogs, and marketing collateral
Collaborate with marketing and product teams for content translation
Establish content governance frameworks
Coach and lead content teams

Requirements

What you’ll need

Bachelor's degree OR high school diploma with 8+ years' experience in credit card, financial services, or health and wellness marketing
Minimum 8+ years in marketing, with focus on content strategy and brand storytelling
Proven integrated content strategy leadership in B2C and B2B
5+ years managing a team or organization
Deep understanding of SEO, AI search, and LLM-driven discovery
Hands-on experience with AI content tools and workflows
Strong analytical mindset

Benefits

Comp & perks

Flexibility to work from home or office
Annual bonus based on performance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategybrand storytellingSEOAI searchLLM-driven discoverycontent optimizationmulti-format contentcontent governance

Soft Skills

leadershipcoachingcollaborationanalytical mindset

Certifications

Bachelor's degreehigh school diploma